| | | Samir Balwani | |  Publishing | 15 articles |
| Page 1 of 1 | Previous | Next | SAMIR BALWANI SEPTEMBER 28, 2010  Budgeting a Brand’s Social Media Hub Maintaining an effective social media hub requires a lot of content and means the brand needs to think as a publisher. Creating a central communications hub is an integral part of an effective digital presence and social media strategy. We know what we want, we know the theory. But, how do we execute it? put together an outline that gives you an idea of how much a social media hub can cost. | SAMIR BALWANI SEPTEMBER 27, 2010  Maximizing Your Social Media Hub Hire a copywriter or in-house publishing team to make sure your hub is continually updated with branded content. Building a social media hub is easy, but making it an effective marketing tool requires forethought and an outlined strategy. Some tactics are easier to execute over others, but in the end it’s important to build a hub that is not only functional, but also sticky. | | | | | |
| SAMIR BALWANI NOVEMBER 28, 2011  Why Search Engine Optimization (SEO) Matters On the blog, you might publish how-to guides for fixing and maintaining plumbing around the house. Each page published acts as a new entry point for the website and can increase the business’ relevance for high volume search terms. Launching a blog allows you to use each article published as an entry point for new consumers. Table of Contents. Understanding SEO. | SAMIR BALWANI AUGUST 30, 2010  Why You Need a Social Media Hub Brands with popular hubs are able to tap into the community to help spread published content. The social media hub centralizes a brand’s digital communications, connecting social media profiles with the business website. As more social media platforms begin to emerge, the need for a central branded social media hub grows. Bring People to Your Branded Site. Make Multiple Connections. | SAMIR BALWANI DECEMBER 19, 2011 Our Marketing Tracking Document [Free Download] We use a different spreadsheet for our branding efforts and hopefully, once we see it working well, we’ll publish that one too! When we first started marketing SiteFox, we realized that it wasn’t all about big marketing campaigns or messaging programs. We quickly learned that it was really about maximizing our returns from each channel. One of the things we did early on was setup a document to track each channel and gauge its efficiency for registering new clients. So, we decided it would make the most sense to make it available for everyone. Table of Contents. | SAMIR BALWANI DECEMBER 6, 2011  The Ultimate Guide to Creating a Small Business Website Publishing Content. Publishing Content. After configuring your theme and plugins, you’re ready to start publishing content. The pages that we outlined early as informational resources for customers should be published as WordPress pages. Blog posts and updates should be published as WordPress posts. It’s not a straight forward or simple process. Table of Contents. | | | | | | | |
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SAMIR BALWANI | THURSDAY, DECEMBER 22, 2011  Definitive Guide to Word of Mouth Marketing
Traditional printing is much more expensive compared to publishing online and many newspapers are buckling under the economic strain. Things that would once be considered private are published freely on blogs. We’ve also changed our mind on what constitutes free versus paid content, as professionals begin publishing their thoughts and ideas. Think back to a time you had a problem you needed solved. How’d you find the business you’re using now? Having people recommend your business is the basis of word of mouth marketing. Table of Contents. Buzz Marketing. MORE >> -
SAMIR BALWANI | TUESDAY, FEBRUARY 1, 2011  Blogger Outreach Guide: How to Get Started
The growth of blogs, attributed to the ease of access and the simplification of publishing, has signaled a change in PR strategies for businesses both big and small. In aggregate, a number of smaller blogs can command the same audience as major publishers. Guest posting is the act of writing articles to be published on a blog you don’t own. They reach their readers and community on a personal level, compared to journalists who usually reach their readers through the publisher brand. Introduction. The Power of Blogger Outreach. Required Resources. Introduction. MORE >> -
SAMIR BALWANI | TUESDAY, FEBRUARY 1, 2011  Blogger Outreach Guide: How to Get Started
The growth of blogs, attributed to the ease of access and the simplification of publishing, has signaled a change in PR strategies for businesses both big and small. In aggregate, a number of smaller blogs can command the same audience as major publishers. Guest posting is the act of writing articles to be published on a blog you don’t own. They reach their readers and community on a personal level, compared to journalists who usually reach their readers through the publisher brand. Introduction. The Power of Blogger Outreach. Required Resources. Introduction. MORE >> -
SAMIR BALWANI | TUESDAY, FEBRUARY 1, 2011  Blogger Outreach Guide: How to Get Started
The growth of blogs, attributed to the ease of access and the simplification of publishing, has signaled a change in PR strategies for businesses both big and small. In aggregate, a number of smaller blogs can command the same audience as major publishers. Guest posting is the act of writing articles to be published on a blog you don’t own. They reach their readers and community on a personal level, compared to journalists who usually reach their readers through the publisher brand. Introduction. The Power of Blogger Outreach. Required Resources. Introduction. MORE >> -
SAMIR BALWANI | TUESDAY, DECEMBER 28, 2010  11 Marketing Predictions for 2011
Publishers will Increase Focus Online, and Struggle. Government has shown an interest in reducing the ability for publishers to track and measure consumers online. Curbing publishers’ ability to track and understand consumers could hurt online marketing as a whole. 7: Publishers will Increase Focus Online, and Struggle. Not to be left behind we’ll see more traditional publishers begin focusing online, realizing that traditional media is too expensive to be sustainable. Welcome to 2011! Well, not yet, but we’re just about there. Social Media will Mature. MORE >> -
- The Ultimate Resource for Successful Small Business Websites SAMIR BALWANI | TUESDAY, NOVEMBER 16, 2010
- The Three Phases of a Successful Online Marketing Strategy SAMIR BALWANI | TUESDAY, OCTOBER 12, 2010
- Budgeting a Brand’s Social Media Hub SAMIR BALWANI | TUESDAY, SEPTEMBER 28, 2010
- Maximizing Your Social Media Hub SAMIR BALWANI | MONDAY, SEPTEMBER 27, 2010
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