Mindjumpers

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Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics.

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

In Facebook Insights you can export an Excel post level data sheet with 7 tabs and almost 50 types of data on all the posts you have published in a given period. Q - Why is there a large number of unlikes on the publishing date of a specific post? Another very important factor is the date and time of publishing. Is it exciting?

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Tips to Managing Both Your Content and Community

Mindjumpers

We can perceive ourselves as online publishers, and being a publisher is a role that has definitely changed along with the emergence of social media platforms. As publishers, we need to make an effort to include and engage people. Making content available to our tribe is not enough. Build a strong editorial point of view.

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Recipe for Successful Blogging

Mindjumpers

No publishing routine: Along with the right content, it also helps if a regular publishing calendar is followed. Focus on quantity instead of quality: Here we have reached a point where we have a publishing routine with a lot of different topics to write about. It is good for the readers to know when to expect your posts.

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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

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Mad Men Launches Create Your Own Ad Application on Facebook

Mindjumpers

When finished with the ad app you are presented with an personal ad, which you can choose to send the ad to Harry Crane (the media buyer) and thereby publish and share the ad on Facebook. The app is a great case study when it comes to creating unique content together with the fans.

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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success. In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers.

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