8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. If you have some must-have apps for your business, why not share ‘em in the comments? Expensify. travel a lot. Dropbox. yeah for the win/win!).
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
Author of APE: Author, Publisher, Entrepreneur. Publisher, Owner Magazine ( [link] Author of The Freaks Shall Inherit the Earth. Publisher of @PRDaily, @RaganComms, @RaganHealth, HR Communication. You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. Follow them on Twitter, read their blogs. Beth Kanter. kanter. Human.
What is your Reach on Facebook? (Any why you shouldn’t care)
APRIL 5, 2012
Viral reach is the number of unique people who saw this post from a story published by a friend.”. A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. How bogus is that?
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
Brandfog , a marketing consultancy, published a survey of employees that found engaged CEOs both add value to a brand’s visibility and galvanize the work force: The survey found that social engaged CEOs are either very effective or somewhat effective at: Raising a brand’s profile (87.5%). By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public.
Who will win the video app wars?
MAY 4, 2015
Just before I get ready to publish it something changes! Most of us do no live in a reality TV show and broadcasting a live feed in social channels would run contrary to the unbelievably fantastic lives we all allegedly live through still photos published to Facebook. I’ve been writing this post for weeks. Now, these are not the first to do live video streaming. link] />.
Wanna learn about Google+? I’m your girl
NOVEMBER 10, 2011
The other big news is, my publisher at has asked me to write another “ Think Aha!” expect the book to go to the publisher before the month is out. You might have seen my post last week when Google+ launched business pages or attended my webinar to help people get started with Google+. Since then I’ve had a lot of questions from readers and clients about Google’s newest network, so two things are in the works I thought you’d like to know about. I’ve just launched an e-learning course about Google + on Udemy. Google+ for Business. Gplus video
Am I talking to myself over here? My Feedburner saga
OCTOBER 19, 2012
Add to that email subscriptions with custom templates, statistics and tracking, importing of contacts from Outlook, Google contacts or a CSV, auto publishing to social networks and sharing buttons within the feed and it’s pretty easy to figure out. Yep, that’s what happened to me. migrated my clients from Feedburner some time ago because the service was getting a little sketchy.
My bestseller and the next book is on the way!
SEPTEMBER 12, 2015
My portion of the book holds the kernel of an idea that I’ve been building on for some time now, and will be the focus of my 6th book “ Mindful Social Marketing – How Authenticity and Generosity are Transforming Marketing “, due for release in October 2015, published by Substantium. Old school marketing is on it’s way out. Simply being visible was enough.
Who will win the video app wars?
MAY 4, 2015
Just before I get ready to publish it something changes! Most of us do no live in a reality TV show and broadcasting a live feed in social channels would run contrary to the unbelievably fantastic lives we all allegedly live through still photos published to Facebook. I’ve been writing this post for weeks. Now, these are not the first to do live video streaming. Periscope?
Are You an Irregular Blogger?
JULY 19, 2010
Write it all out on a calendar and decide when you will publish. Then either write them before your scheduled publishing date and set them to go live on time or scedule the day you will write them and publish. You can set up some keyword searches in advance and see posts almost as they are published. Every successful blogger or blogging coach will tell you it’s important to blog regularly to maintain the interest of your readers. It can be disappointing to go through your feed readers and see that many of the feeds have not been updated recently. Make a list.
Social Media PR Tweet
MAY 17, 2011
Then get on over to my publisher’s site at Think aha® and reserve your copy of #Socialmedia PR tweet now! Public Relations is a changing field and it can be a challenge to manage and control corporate messaging in these times of lightning fast responses and broad data dissemination through social media networks. Bottom line? Be transparent.. didn’t write this book alone.
Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. It was all due to the publisher the first week of January.
Self-Publishing vs. Publisher: Why You Should Do Both
MAY 30, 2012
He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. Because a competitor is publishing a Twitter book and they want to beat them to the punch. Is Publishing Dead? If I publish this blog post by 7 a.m. full year.
Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing Social Media 10.2%. Other Web Sites 22.3%. Typed/Bookmarked 29.7%.
Done with Traditional Publishing
FEBRUARY 13, 2013
Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige. Learn How to Publish.
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats. Therefore, as a little help to content marketeers, we have made a small checklist.
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience. Social media enabled writers (and other forms of content creators) to become their own publishing platform. Instead NewCo is being published within Medium. Yes, a full publication within this very unique publishing platform.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.
The Value of a PR Pitch According to 1,300 Publishers
DECEMBER 29, 2016
The post The Value of a PR Pitch According to 1,300 Publishers appeared first on Spin Sucks. As PR professionals, nurturing intricate relationship with publications and journalists is essential. Media and influencer outreach is a crucial aspect in making sure your brand and its content get to the right audience. Related Stories Is the Media Ignoring Your Email Pitches?
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
The Future of Association Publishing
MAY 12, 2012
Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? You know we do. photo credit ). Content Strategy
What Does Facebook’s Latest Algorithm Change Mean for Publishers?
JULY 6, 2016
There is another struggle here, and that’s the one between Facebook and publishers. Social networks have the upper hand when it comes to online publishing now. Unfortunately, the latest algorithmic changes could devalue publisher content; a fact Facebook is well aware of. Indeed, many publishers fail to turn a profit from these content deals, or from the mass of referrals they receive from Facebook. Publishers need to continue churning out content, because social feeds often select for timeliness and relevance.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). But it’s not required to do that for each article you publish: Maybe once in a while run the tool and keep it mind.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing Here’s a breakdown by percentile. 20-29% 6.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Publishing
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. How Much Search and Social Media Traffic Do Publishers Get? News Sites Ranked by Google News Traffic. dailymail.co.uk
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
You Can Be An Internet Publisher
Small Business Mavericks
MARCH 7, 2013
Many small businesses are starting their own publishing companies as a separate branding element for their online presences. There are many ways to go about publishing online. Look at your skills and abilities as well as the human resources at your disposal before determining what type of online publishing you will undertake. Here are 4 ways you can become an online publisher without detracting from your current small business goals: E-zine publishing – As an e-zine publisher, you should look at publishing content that isn’t self-promoting.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.
8 Tips On Developing A Social Publishing Approach For Brands
AUGUST 13, 2012
A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. tips on developing a social publishing approach for brands. 1. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. Remember your core values and strengths.
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. intentionally chose sites from several different publishers and focused on those with content that is a reasonably good fit for social news sites.
Stop! Check These Seven Things Before Hitting Publish
APRIL 21, 2016
You wrote an awesome post and you’re about to get it published. Here are seven things you should check before hitting the publish button. Check These Seven Things Before Hitting Publish appeared first on Spin Sucks. You’re aware of the importance of the editing process, so you made sure to read that piece, correct some misspellings, and improve the structure of a few sentences.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. While Facebook claims that Instant Articles are aimed at delivering a better experience to users, this doesn’t change the fact that it is taking away control from publishers, and experience shows that it has always been difficult to monetize content you can’t control.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
But what about those last moments before you click publish? But before you hit publish, sit back and really think about your target reader. She’s not ready to hit publish! Now, if I’m targeting someone who already publishes a blog, is crunched for time, and just wants to improve what she does every day? What do you regularly do just before you hit publish?
Why Publishers Need to Walk Away From Facebook
JULY 25, 2016
In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook. And that’s not all.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?
Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)
JANUARY 9, 2017
Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to Kafka, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Advertising/Marketing Facebook ad revenue Mid-Roll Mid-Roll Video Ads Peter Kafka Publishers Recode revenue Video Ads Videos YouTubeKafka pointed out that the arrangement is the same on YouTube.