Social Mediators 9: Using Social Media to Promote Book Publishing
Dave Fleet
JULY 13, 2010
In this week’s episode of Social Mediators , Joe Thornley and I talk with Terry Fallis about how he and his publisher, McClelland & Stewart , are using social media to find and cultivate a fan base for Terry’s novels. Also up for discussion this week: Social media adoption still isn’t universal among communicators.
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