Buzz Marketing for Technology

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. And write in the first person.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. So let’s dive into that for a moment ….

Brands 227
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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad.

iPad 174
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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Last year I wrote about how the balance of content has shifted. Our messages are being drowned out by user generated content.

B2B 243
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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Today, engaging with the media community (publishers, affiliates and other sources) combined with the internal marketing processes necessary to get data into systems, requires numerous manual processes—hours of data scrubbing and lots of spreadsheets passed between media providers and marketing teams.

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Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Alex and his dad, business theorist Don Tapscott, actually did come up with a new term for these vague concepts in their new bestseller , “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. The new term is the “trust protocol.”.

Banking 180