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The State of Digital Marketing 2015

Buzz Marketing for Technology

So I’d like to offer you some statistics I found eye-opening from a recent report published by Smart Insights: One half (50%) of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.

6 Tips for Turning Big Data into Great Customer Experiences

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This article was originally published on iMedia Connection. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

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9 Reasons QR Codes are Bad for Your Brand

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While Denso Wave holds the patent on the technology, they granted free license on it, going so far as to publish the specs online, and allowing anyone to use it. Posted in QR Codes. The tale of the QR code is a sordid story. The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. What are the reasons behind the demise of such technology?

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Why Sustainable Competitive Advantage is so 1990

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And I’ll give an example of a friend of mine at a big publishing company.  I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). What does “good” in this new age look like?

The Rapid eLearning Blog

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When you publish the course, the user never sees the Web object. The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. good scenario can make your elearning courses engaging and more real to your learners. It’s a great way to get them to learn to use the course information and make the decisions you want.

11 B2B Marketing Predictions for 2011

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He’s got tons of examples of firms that capitalized or failed to capitalize on Real Time issues (United Breaks Guitars!) We all need a lesson on how to be more real time – it’s a great book, I can’t put it down – I have read every book David has published and I can tell you – you need to read this one! Enjoy! So people are looking for an alternative and that’s Facebook Advertising.

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Connecting Your Enterprise: Collaboration at Scale

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Watch out for Disjointed Workflow – Nothing hurts your ability to scale like disjointed workflow such as groups publishing in a vacuum or keeping their own datasets separated from the rest of the organization. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale.

The Marketing Technologist: Time has Come!

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Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. This explains many of the calls I have been getting from recruiters also looking for someone just to do “all that digital stuff” for the CMO. No related posts.

IBM Social Computing Guidelines

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Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy. Ask permission to publish or report on conversations that are meant to be private or internal to IBM. Find out who else is blogging or publishing on the topic, and cite them.

The 4 C’s of B2B Marketing

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Borden published his 1964 article, Concept of the Marketing Mix. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Connection – connecting with the audience you wish to attract. Digg this!

Gene Carr's Patron Technology Blog

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The Fall of Newspapers and the Rise of Self-Publishing in the Arts. The Fall of Newspapers and the Rise of Self-Publishing in the Arts. We are moving into an age of the self-publisher. According to this DoubleClick study published in eMarketer, promotional emails are more effective in influencing adults over 55 to make a purchase than search engine result pages. About.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

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publish my number. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. Write to be Read. blend emerging tech knowledge with enterprise culture understanding.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

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Finally, A True Reading, Writing, Publishing Machi. skip to main | skip to sidebar. The Innovative Educator. Sharing ideas about educating innovatively. Wednesday, April 23, 2008. Things You Can Do to Begin Developing Your Personal Learning Network. This 3:45 second clip from Will Richardson provides great insight into the importance of developing your PLN. skills). at 6:23 AM. Thanks.

Are You a Productive Reader? - Stepcase Lifehack

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Nowadays, it’s easy to find authors on the web, who often post new material expanding or correcting their work after it’s published. Name (required): Mail (will not be published) (required): Website: Comment: Latest. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. MONEY.

Is The White Paper Dead for B2B Marketing?

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In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders? What’s your view on this? Digg this!

50 of the Most Dependable Web Resources for University Students | Educhoices.org

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Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more. Library Spot - Published by StartSpot Mediaworks, Library Spot is an award-winning website with some of the best library and reference resources on the web. The site features original articles, as well as information created by renowned reference publishers.

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

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If you want to share or publish one of the filtered feeds, run it though FeedBurner to obfuscate any Google or Yahoo account info. Lifestream Feed (Includes all the places I publish online.). Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « links for 2007-12-29 | Main. Share your own thoughts in the comments. About.

Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

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Lifestream Feed (Includes all the places I publish online.). Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « Measure Traffic with the Google Web Site Trends Bookmarklet | Main. links for 2008-06-22 » Saturday, June 21, 2008. Three Little Tips for Capturing Info Bits Quickly. Here are three ways I do that. Enjoy!

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

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Lifestream Feed (Includes all the places I publish online.). Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007. Turn Gmail Into Your Personal Nerve Center. I was lucky enough to get in on the Gmail beta when it launched and I havent looked back since. Even though Ive had an account for almost three years and I get over 100 emails a day, I have chewed up only 18% of the generous 2.8 gigabytes of storage. å¹¾å??æ´»ç?¨Gmailç??æ?¹æ³?ã??

Interview with Dave Chaffey of Smart Insights

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For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

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Cognitive apprenticeship - Wikipedia, the free encyclopedia

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New York, NY: Worth Publishers. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1]. This theory holds that masters of a skill often fail to take into account the implicit processes involved in carrying out complex skills when they are teaching novices. To combat these tendencies, cognitive apprenticeships â??â?¦are

Why (Most) Training is Useless > Managing article by David Maister

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Accountability: Effective Managers Go First (published on ChangeThis.com) The One-Firm Firm Revisited. David Maister - Professional Business, Professional Life. jump to menu jump to content. Blog Articles Podcasts Videocast Audio Books Strategy and the Fat Smoker First Among Equals Practice What You Preach The Trusted Advisor True Professionalism Managing the Professional Service Firm Practice Coach Seminar Notes Subscriptions. Contact me. Order your copy today! Selecting A Leader: Do We Know What We Want? Managing. Client Relations. search help Careers. Strategy. Audio. Written.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

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mail (will not be published) (required). Wandering Ink. About. Photos: TRIUMF. How to Prevent Another Leonardo da Vinci. May 23rd, 2007 Posted in education , intelligence , opinion , science , thought. EDIT: This post has been chosen as a finalist in the 2007 Edublog Awards! Thank you to all its readers! This is how we kill each trait that may yield another Da Vinci: 1. will solve it? link].

Personal knowledge management - Wikipedia, the free encyclopedia

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Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Personal knowledge management. From Wikipedia, the free encyclopedia. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. Please help rewrite this article to make it more concrete and meaningful. January 2007). Contents. References.

Top 10 Ways to Use del.icio.us - lifehack.org

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Publish Your del.icio.us publish my daily bookmarks on my WP blog through the “experimental&# daily blog posting tool. Name (required): Mail (will not be published) (required): Website: Comment: Latest. ABOUT. HOWTO. FORUMS. ADVERTISE. ARCHIVES. PODCAST. WRITERS. CONTRIBUTE. TEMPLATES. CONTACT. SEARCH. ALL POSTS. FEATURED. PRODUCTIVITY. COMMUNICATION. LIFESTYLE. MONEY.

KCNN: Principles Module

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Weve interviewed citizen media publishers and thought leaders in an effort to flesh out the core values and tenets of quality journalism at the grassroots level. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists. Twelve Tips for Growing Positive Communities Online. Make Internet TV. Accuracy. Fairness.

Customer Service is the New Marketing

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In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.

The Bamboo Project Blog

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isnt about the fact that learning professionals can now publish learning content without going to a webmaster or needing highly sophisticated tools. Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Can be downloaded from SourceForge and can author content, publish to a SCORM format. The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them.

From The Information Age To The Connected Age " GigaOM

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piece I wrote for GigaOM a while ago on the Connected Age was published this weekend, with a table taken straight out of my book manuscript for Connect!: From The Information Age To The Connected Age « GigaOM (tags: attention knowledge internet web) Published by ichen October 9th, 2007 in General [.]. GigaOM. GigaOM. WebWorkerDaily. NewTeeVee. Earth2Tech. OStatic. Events. About.

Social Media and the Contact Center for Dummies (Wiley)

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Related posts: The Tipping Point and your Contact Center Back in the year 2000, Malcolm Gladwell published his landmark. More than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, don’t like. Avaya is the industry leader in worldwide business communication systems and market share leader in contact centers. Tweet This! Digg this!

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

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Kuhn (1963) showed how scientific peer groups determine what theories will be accepted as well as make more mundane judgments about what papers will be published and what grants will be funded. Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). The published part of the collaboratories database is viewable online from www.scienceofcollaboratories.org. Of these, 150 have received a classification, and summaries have been published for 64. JCMC Home.

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

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The idea about channels is as follows: in the authoring channel, the learner (or education in the role of the learner) can arrange tools for creating/editing/sharing/publishing content; in the syndicated information channel - gather interesting and useful information; in the social networking channel - to prepare associations with other learners and experts; in the communication channel - tools for synchronous and asynchronous communications; in the research channel - tools for gathering/analyzing/visualizing information; in the evaluation channel - tools for self-assessment or for peer review.

12 Filtering Tips for Better Information in Half the Time

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Anyway, keep up the good posting… your one year anniversary for publishing your revolutionary book is coming up in April! Mail (will not be published) (required). The Blog of Tim Ferriss - Experiments in Lifestyle Design. #1 New York Times Bestseller. #1 Wall Street Journal Bestseller. #1 BusinessWeek Bestseller. This is a whole new ballgame. Highly recommended." Dr. Stewart D.

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Thirteen Tips for Effective Tagging

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Be notified of new articles and products as soon as we publish them. This work is published under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Jump to Content. Jump to Navigation. Jump to Footer. Search: TechSoup Home. Learning Center. Community. Find Services. Get Products. Log In. Join TechSoup. Register Organization. How To Use TechSoup. Learning Center. Web Building.

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Location is important for your Contact Center too!

Buzz Marketing for Technology

The Tipping Point and your Contact Center Back in the year 2000, Malcolm Gladwell published his landmark. Location Based Services (LBS) are becoming all the rage now. Clearly people are becoming more comfortable and seeing reasons to allow location based information to be used. But what does this mean to your company? Let’s take the combination of Twitter and location as an example.

What a Trifecta of a Year!

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even wrote another Dummies book (well booklet) about it that Wiley custom published for us called Social Media and the Contact Center for Dummies which you can get a FREE digital copy of at the link above or email me. But this year is going to make last year look like I was slacking off …. Not a shabby list. In the process I found that this was the BEST place to get an ROI in Social Media.

Eight steps to thriving on information overload

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post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Powered by Movable Type Publishing Platform. About Ross Dawson. Keynote Speaking/Strategy. Future Exploration Network. AHT Group. Books and Reports. Recent Media Appearances. Ross Dawson, August 27, 2007 1:24 AM US PT. One of the most common responses, and one Iâ??ve happening?â??

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

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required, will not be published. LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file. Who Viewed My Profile.

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Official Google Docs Blog: Live blogging with Docs

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Embed a live document in your blog From the Share Menu, select “Publish as Web Page&# and “Publish Document.&# Also check the setting that says “Automatically re-publish when changes are made.&# Go back to the document and select “View as Web Page&# from the File menu. Republish the Google Document in your blog From the Share Menu, select “Publish as Web Page&# followed by “Post to Blog.&# Now there’s a small trick involved here. skip to main | skip to sidebar. Live blogging with Docs. Wednesday, July 09, 2008 6:51 AM. link].

Facebook’s Like Button adds Life to your Content

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In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Like it or hate it – the Like button is here to stay. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!).

How to Reduce Information Overload | ThinkSimpleNow.com

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Mail (will not be published) (required). Think Simple Now. Blog on Creativity, Productivity, and Happiness. The Blog. About. Archives. Search. Habits of Highly Innovative People. Ways to Overcome Jealousy. How to Reduce Information Overload. 39 Comments. We live in a world full of information being thrown at us, every moment of the day, constantly demanding our attention. Leave a comment?

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

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In 2004, Eshet-Alkalai published a 5-skill holistic conceptual model for digital literacy ( Eshet-Alkalai, 2004 ), arguing that it covers most of the cognitive skills that users and scholars employ in digital environments, and therefore provides scholars, researchers and designers with a powerful framework and design guidelines. For Information literacy: Write a critical comparison of the same piece of news that was published in seven different Internet news sources. Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. Abstract. Introduction. Labbo et al.