| | | Alex Blom | |  Publishing | 10 articles |
| Page 1 of 1 | Previous | Next | ALEX BLOM JUNE 21, 2009 overboard: why ads stopped working Any publisher, be it online, television, radios or blogs is in the business of selling a channel. The higher return from the channel for the marketer the higher price the publisher receives and the more likely repeat business. Marketers win with higher conversion, Publishers win with higher prices. My case saying that ads are not working is not in terms of publisher revenues but marketers conversion. The publisher charges a premium. How to Build & Sell Through a Community Part 2: Why? Ad rates are declining! The sky is falling. The response? | ALEX BLOM MAY 18, 2010 The iPad will not save publishing Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me The iPad will not save publishing by Alexander Blom on May 18, 2010 in Thoughts, tips & advice Spread it! It is natural for publishers to flock to digital mediums, with far lower distribution and the total elimination of printing costs. Selling magazines on the iPad makes even more sense, for once publishers may turn a profit on cover prices. AlexBlom Hi. | | | | | |
| ALEX BLOM JUNE 21, 2009 Overboard: Why ads stopped working Any publisher, be it online, television, radios or blogs is in the business of selling a channel. The higher return from the channel for the marketer the higher price the publisher receives and the more likely repeat business. Marketers win with higher conversion, Publishers win with higher prices. My case saying that ads are not working is not in terms of publisher revenues but marketers conversion. The publisher charges a premium. Ad rates are declining! The sky is falling. Print media ad rates have plummeted to an all time low. The response? | ALEX BLOM AUGUST 27, 2010 Follow Friday #8: Karla Porter (@karla_porter) On December 28, 2009 I published a post on my blog that laid it out there – 2010 is All About You! Note: This is part of my new Follow Friday system where I I get a little more in depth with one follow friday each week. To learn more about what I am doing please click here. Karla Porter. karla_porter. Karla and I have known each other for too long. In all honesty I can’t remember where we met (Karla, can you?) but I do remember it was around 7-8 years ago, on a social network everybody has since forgotten about, back when I was running one of my earlier companies. Karla Porter. | ALEX BLOM JUNE 3, 2010 3 ways to find Royalty Free Images for your Blog I’ve had a few comments and tweets asking where I found them so decided to publish my not entirely obscure sources. How to Build & Sell Through a Community Part 2: Why? Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me 3 ways to find Royalty Free Images for your Blog by Alexander Blom on June 3, 2010 in Featured , How-To Spread it! Pretty eh? I’m sounding more and more Canadian every day). Stock Xchng Sxc.hu | ALEX BLOM AUGUST 24, 2010 How to create a content schedule (and engage users) With the advent of e-mail lists, RSS readers and social networks publishing your content at the right time almost sounds irrelevant, right? can’t tell you how often I’ve hit periods where I want to write, only to blow them off because I’d just published an entry. Note: This is part three of my series ‘How to Build & Sell through a Community’. Click here for part one. Three weeks ago was a general run-down. Two weeks ago we covered the first part of forming a community. Getting users to engage with content. Avoiding I’m too busy syndrome. I’m often guilty). 90 mins). | | | | | | | |
| -
ALEX BLOM | WEDNESDAY, JUNE 3, 2009 Why I @ so much
To give you an example, my local newspaper are on Twitter and all they put in their twitterfeed is automated links to published articles. Yesterday I got into a slightly heated discussion with one of my Twitter followers. was asked to not @ people so much as they were finding that nearly half of my tweets, sometimes mere, were @’s. Obviously I ignored this piece of advice but it made me think, Why do I @ so much in the first place? First I needed to consider, What is Social Media to me and why do I bother using it? Its why I think many business’s and individuals fail. What good is that? MORE >> -
ALEX BLOM | WEDNESDAY, JUNE 3, 2009 why i @ so much
To give you an example, my local newspaper are on Twitter and all they put in their twitterfeed is automated links to published articles. How to Build & Sell Through a Community Part 2: Why? Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Why I @ so much by Alexander Blom on June 4, 2009 in Featured , Thoughts, tips & advice Spread it! Yesterday I got into a slightly heated discussion with one of my Twitter followers. MORE >> -
ALEX BLOM | FRIDAY, JUNE 25, 2010 Follow Friday #3: Brent Hathaway (@brenthathaway)
Whenever you’re talking about investments as a financial advisor, there are certain approvals and disclaimers that have to be done before publishing content. How to Build & Sell Through a Community Part 2: Why? Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Follow Friday #3: Brent Hathaway (@brenthathaway) by Alexander Blom on June 25, 2010 in Follow Friday Spread it! My passion is also to create wealth. MORE >> -
ALEX BLOM | THURSDAY, JULY 1, 2010 Groupon vs Local Papers: Sometimes control is good
When I read that Local Newspapers are now publishing Groupon deals all I can think is: “Newspapers need advertisers. How to Build & Sell Through a Community Part 2: Why? Pivoting (for those who don’t know what/why) It’s all in the build-up A quick and dirty study on Social Media Alex Blom Digital & Social Media Marketing, Toronto Home About Consulting Contact Me Groupon vs Local Papers: Sometimes control is good by Alexander Blom on July 1, 2010 in Thoughts, tips & advice Spread it! Erin Bury has also posted a great recap. WordPress Admin MORE >>
| |
