| | | Adam Sherk | |  Publishing | 148 articles |
| Page 1 of 2 | Previous | Next | ADAM SHERK NOVEMBER 16, 2010  7 Conversion Rate Optimization Tips for Publishers Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Tags: Publishing Yes / No.&# | | | | | | |
| ADAM SHERK MARCH 8, 2012  8 Social Media Questions Publishers Should Be Asking Themselves For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. | ADAM SHERK JUNE 29, 2010  The Most Overused Buzzwords and Marketing Speak in Press Releases Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. They turn me off on the company that publishes them more than anything else. And let’s be honest, we’ve all used it at one time or another — shame on us. | ADAM SHERK AUGUST 21, 2012  5 Ways that Social Media Impacts SEO It is intended to be a general overview for publishers. That’s a common question these days as publishers try to make the most of search and social for audience development. Also be sure to check out my thorough, painstakingly created SEO and Social Media for Publishers: A Low-Rent Infographic. My Top Posts of 2011 on SEO, PR and Social Media for Publishers. | ADAM SHERK MAY 1, 2012  SEO Metrics for Publishers: How are You Tracking and Measuring Success? When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too. My Top Posts of 2011 on SEO, PR and Social Media for Publishers. | | | | | | | |
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ADAM SHERK | WEDNESDAY, JANUARY 16, 2013  The Most Common Google News Errors and How to Avoid Them
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. To help with that, I’ve compiled a list of the Google News errors – and publisher mistakes – that I most often come across, along with a recommended solution for each. Your Google News sitemap should be updated immediately whenever new, eligible content is published. Improper URL structure – Google News requires that articles be published on unique, permanent URLs that contain at least three digits. Eligibility and Indexation. MORE >> -
ADAM SHERK | WEDNESDAY, FEBRUARY 8, 2012  The Best Free Tools for Twitter Analytics
Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Klout. MORE >> -
ADAM SHERK | THURSDAY, SEPTEMBER 3, 2009  Google News Optimization Tips
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Publish informative, unique content – Sites are encouraged to produce strong original content as opposed to repurposing or duplicating stories Some other information: Story clusters (i.e. Google News Now Recrawling Updated Articles Does Google News Sitemaps New Format Help Publishers? MORE >> -
ADAM SHERK | WEDNESDAY, MARCH 14, 2012  SEO and Social Media for Publishers: A Low-Rent Infographic
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. PublishingBut since I lack any artistic ability and I don’t have the time to pull any meaningful data I thought I’d try something a little different. Aren’t they supposed to make information easier to digest? MORE >> -
ADAM SHERK | TUESDAY, MARCH 2, 2010  Survey: Twitter Less than 1% of Traffic to Newspapers and.
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. 10 newspaper and magazines sites is not a sufficient sample so take this survey for what it is, but the data does provide a rough idea of what major publishers are experiencing. of total site traffic. but the majority fell below 1%. Thanks! MORE >> -
- Editorial SEO Tactics for the Newsroom ADAM SHERK | WEDNESDAY, JANUARY 12, 2011
- My Top Posts of 2012 on Inbound Marketing and Audience Development ADAM SHERK | TUESDAY, DECEMBER 18, 2012
- Free Tools for Monitoring Hot Search Trends ADAM SHERK | THURSDAY, OCTOBER 1, 2009
- 5 Good Ideas for News Media Facebook Pages ADAM SHERK | TUESDAY, FEBRUARY 28, 2012
- Link Building Tactics for Publishers ADAM SHERK | TUESDAY, MAY 14, 2013
- Which News Sites Have the Highest Reading Level According to Google? ADAM SHERK | TUESDAY, DECEMBER 14, 2010
- Syndication Best Practices: Reduce the Risk of Being Outranked for. ADAM SHERK | TUESDAY, JUNE 30, 2009
- SEO Tips for Infinite Scrolling ADAM SHERK | TUESDAY, APRIL 16, 2013
- Publisher Survey: Reddit Traffic Way Up, Digg Way Down ADAM SHERK | WEDNESDAY, JANUARY 25, 2012
- Pinterest: Great Opportunity for Lifestyle Publishers and Brands ADAM SHERK | MONDAY, NOVEMBER 21, 2011
- Which News Sites Have the Most Valuable Facebook Pages? ADAM SHERK | MONDAY, MAY 17, 2010
- Can Publishers Harvest Social Media Intent in a Meaningful Way? ADAM SHERK | WEDNESDAY, MARCH 30, 2011
- Translation and Localization Tips for Publishers ADAM SHERK | WEDNESDAY, DECEMBER 15, 2010
- Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links? ADAM SHERK | TUESDAY, AUGUST 14, 2012
- The Most Popular and Active News Brands on Instagram ADAM SHERK | WEDNESDAY, FEBRUARY 27, 2013
- Social Sharing: The New Coffee Table Magazine Spread ADAM SHERK | TUESDAY, DECEMBER 4, 2012
- SEO Guidelines for Sponsored Content and Partner Links ADAM SHERK | WEDNESDAY, APRIL 3, 2013
- Media Relations Gone Wrong: How Not to Pitch a Journalist (Video) ADAM SHERK | TUESDAY, MAY 15, 2012
- Press Release Optimization Checklist and Tips ADAM SHERK | TUESDAY, OCTOBER 18, 2011
- Real-time Search Optimization for News Sites ADAM SHERK | TUESDAY, MARCH 16, 2010
- The Most Popular NBA Teams on Twitter and Facebook ADAM SHERK | TUESDAY, JANUARY 12, 2010
- 25 Major News Sites Ranked By Page Speed ADAM SHERK | TUESDAY, APRIL 13, 2010
- Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles? ADAM SHERK | WEDNESDAY, OCTOBER 26, 2011
- An Ode to Blog Comment Spam ADAM SHERK | TUESDAY, NOVEMBER 13, 2012
- My Top Posts of 2011 on SEO, PR and Social Media for Publishers ADAM SHERK | WEDNESDAY, DECEMBER 21, 2011
- Local TV News Teams Having Fun with Pinterest ADAM SHERK | WEDNESDAY, MAY 30, 2012
- The Best Free (or Cheap) Tools for Blogger and Influencer Outreach ADAM SHERK | TUESDAY, APRIL 30, 2013
- A Year in the Life of 14 Million 301 Redirects ADAM SHERK | TUESDAY, FEBRUARY 5, 2013
- Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest ADAM SHERK | TUESDAY, APRIL 3, 2012
- StumbleUpon Traffic to Magazine and Content Sites Down 27% ADAM SHERK | WEDNESDAY, JANUARY 23, 2013
- Google Expanded Sitelinks: Optimize Opening Text in META Description Tag ADAM SHERK | MONDAY, AUGUST 22, 2011
- Interesting Magazine and Digital Stats from Pew State of the News Media 2013 ADAM SHERK | TUESDAY, MARCH 19, 2013
- FoxNews.com Has Highest Customer Satisfaction Rating Among News Sites – By Far ADAM SHERK | TUESDAY, JULY 17, 2012
- JVC Facebook Page Sweepstakes a Big Success. But Does it Violate. ADAM SHERK | MONDAY, AUGUST 16, 2010
- The Huffington Post’s Kim Kardashian W Magazine Tag-o-Rama ADAM SHERK | WEDNESDAY, FEBRUARY 2, 2011
- My Top Posts of 2010 on SEO, PR and Social Media for News and Sports ADAM SHERK | MONDAY, DECEMBER 20, 2010
- Facebook Pages: Which News Sites Get the Most Engagement? ADAM SHERK | THURSDAY, SEPTEMBER 17, 2009
- Look at That, a Google+ Audience That is Largely Female ADAM SHERK | TUESDAY, JULY 10, 2012
- News Sites on Twitter: Who is Making the Most Impact? ADAM SHERK | TUESDAY, JUNE 15, 2010
- Social Media Dominates 2010 PR Planning, But SEO Increasingly in. ADAM SHERK | WEDNESDAY, DECEMBER 2, 2009
- Which News Sites Get the Most Social Media Engagement? ADAM SHERK | WEDNESDAY, OCTOBER 6, 2010
- Google News news_keywords Meta Tag: More Cons than Pros? ADAM SHERK | MONDAY, SEPTEMBER 24, 2012
- The Most Popular NFL Teams on Twitter and Facebook: 2010 Season ADAM SHERK | WEDNESDAY, SEPTEMBER 15, 2010
- Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers ADAM SHERK | WEDNESDAY, JUNE 27, 2012
- Fortune 100 Need to Get More Creative with Twitter ADAM SHERK | TUESDAY, NOVEMBER 17, 2009
- Myths Keeping Social Media out of Regulated Industries VERY OFFICIAL BLOG | THURSDAY, NOVEMBER 11, 2010
- Is Using Facebook Comments Good for Publishers? ADAM SHERK | MONDAY, MARCH 7, 2011
- NBA Playoff Teams Ranked by Facebook Page Engagement ADAM SHERK | TUESDAY, MAY 4, 2010
- More Content Shared on Facebook but Twitter Click-through Rate Much Higher ADAM SHERK | FRIDAY, OCTOBER 15, 2010
- Does Social Media Increase a Journalist's Value? ADAM SHERK | THURSDAY, FEBRUARY 4, 2010
- Paywalls, Media Coverage and User Access: What's a PR Pro to Do? ADAM SHERK | TUESDAY, JULY 13, 2010
- Pew Research Survey: Findings on Search Engines, Social Networks. ADAM SHERK | MONDAY, SEPTEMBER 13, 2010
- The Most Popular MLB Teams on Twitter and Facebook ADAM SHERK | MONDAY, APRIL 5, 2010
- Hey, I Got the Lead Sentence in a Spammy Scraper Article ADAM SHERK | WEDNESDAY, SEPTEMBER 14, 2011
- News Sites on the New Digg: Who is Active, Who is Gaining Followers? ADAM SHERK | WEDNESDAY, AUGUST 4, 2010
- How to Identify Your Own Top Trends of 2009 ADAM SHERK | TUESDAY, DECEMBER 22, 2009
- News Sites Not Making Much Use of Static FBML on Facebook Pages ADAM SHERK | WEDNESDAY, JUNE 9, 2010
- An Early Look at News Media Twitter Lists: Not Much Traction ADAM SHERK | TUESDAY, NOVEMBER 3, 2009
- NBC Targets Local Markets on the New Digg ADAM SHERK | WEDNESDAY, AUGUST 11, 2010
- The Most Popular News Sites on YouTube ADAM SHERK | TUESDAY, AUGUST 31, 2010
- Social Media Super Bowl: Which Team Has More Reach? ADAM SHERK | TUESDAY, JANUARY 26, 2010
- Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor ADAM SHERK | THURSDAY, NOVEMBER 1, 2012
- What Horrible Things Did Time Magazine Do in 1964? ADAM SHERK | WEDNESDAY, SEPTEMBER 22, 2010
- The Most Buried News Sites on Digg ADAM SHERK | THURSDAY, JULY 23, 2009
- Search Marketing Dwarfs Social Media in Interactive Marketing Budgets ADAM SHERK | THURSDAY, DECEMBER 17, 2009
- Better than Great: A Cure for Buzzwords and Marketing Speak ADAM SHERK | WEDNESDAY, JUNE 1, 2011
- eHow and Mahalo: How Many Keyword Variations is Too Many? ADAM SHERK | WEDNESDAY, FEBRUARY 9, 2011
- The Most Popular NFL Teams on Twitter and Facebook ADAM SHERK | WEDNESDAY, NOVEMBER 18, 2009
- An Early Look at Facebook Open Graph Protocol Integration on News. ADAM SHERK | MONDAY, APRIL 26, 2010
- Wordcatcher: An Odyssey into the World of Weird and Wonderful Words ADAM SHERK | TUESDAY, NOVEMBER 9, 2010
- Top 10 Reasons The New York Times is Really Putting up a Paywall ADAM SHERK | WEDNESDAY, JANUARY 20, 2010
- Google News Not Always So Great at Favoring Original Sources ADAM SHERK | THURSDAY, SEPTEMBER 1, 2011
- Does Google Want Brands in Your Social Circle? ADAM SHERK | WEDNESDAY, MARCH 24, 2010
- Do Google's Expanded Domain Results Apply to News and Video Listings? ADAM SHERK | TUESDAY, AUGUST 24, 2010
- Official Publisher Profiles on Digg One Year Later: Followers up 720% ADAM SHERK | WEDNESDAY, AUGUST 10, 2011
- Should Browsers Display Only Canonical URLs to Users? ADAM SHERK | TUESDAY, NOVEMBER 23, 2010
- 20+ Major News Sites Ranked by Domain Authority ADAM SHERK | MONDAY, FEBRUARY 1, 2010
- 10 Quotes on the Apple iPad and the Business of News ADAM SHERK | THURSDAY, JANUARY 28, 2010
- Journalist Social Media Usage Increases, Concerns About. ADAM SHERK | THURSDAY, JANUARY 21, 2010
- Search Trend Optimization for Evergreen Content ADAM SHERK | THURSDAY, OCTOBER 28, 2010
- Why the News Business Isn't Profitable ADAM SHERK | FRIDAY, SEPTEMBER 10, 2010
- Google Social Search: Are You in Your Target Audiences' Social. ADAM SHERK | THURSDAY, OCTOBER 29, 2009
- PEJ Study Shows Print Still Primary Source of Original News Reporting ADAM SHERK | MONDAY, JANUARY 11, 2010
- Help Haiti: News Sites Promote Ways to Donate ADAM SHERK | THURSDAY, JANUARY 14, 2010
- Borrowing Content Was Happening Long Before Blogging ADAM SHERK | WEDNESDAY, MAY 12, 2010
- Social Media Visitors More Loyal But Still a Very Small Percentage. ADAM SHERK | FRIDAY, OCTOBER 23, 2009
- Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It ADAM SHERK | WEDNESDAY, OCTOBER 24, 2012
- StumbleUpon Channels: Which Media Brands Are Doing Well? ADAM SHERK | TUESDAY, FEBRUARY 14, 2012
- A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later ADAM SHERK | TUESDAY, OCTOBER 20, 2009
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