How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. So publishers are right to continue to make it a priority. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. News Sites Ranked by Google News Traffic. 4 dailymail.co.uk
Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. HipDek is an up-and-comer; it hasn’t achieved the critical mass of the others yet but it offers good functionality specific to publishers. Spike.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing Social Media 10.2%. Other Web Sites 22.3%. Typed/Bookmarked 29.7%.
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. 7) Spotlight – the Spotlight section and the module on the home and channel pages is algorithmically generated, but if you regularly publish longer-form articles and opinion pieces you have a chance of being pulled in.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too. My Top Posts of 2011 on SEO, PR and Social Media for Publishers.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. Here’s a breakdown by percentile. 20-29% 6.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. What types of sites get the most links from Pinterest? Food 612,238 12,886.
SEO and Social Media for Publishers: A Low-Rent Infographic
MARCH 14, 2012
SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Publishing
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
For additional suggestions see my post on social media analytics tools for publishers. Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers. Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. There is a wide universe of tools out there and my intention is not to cover them all.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons? Can Publishers Harvest Social Media Intent in a Meaningful Way?
Official Publisher Profiles on Digg One Year Later: Followers up 720%
AUGUST 10, 2011
When I did my original post Digg v4 was just about to come out of alpha so there has been a significant increase in exposure for the profiles and many more publishers have created them. Most of the publishers continue to follow very few others: Profile Following 8/10/11 Following 8/4/10. 8/10/11 Diggs by Publisher. 8/4/10 Increase Comments by Publisher. Telegraph.co.uk
SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines? Survey: Pinterest a Great Source of Links for Publishers.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. To help with that, I’ve compiled a list of the Google News errors – and publisher mistakes – that I most often come across, along with a recommended solution for each. Eligibility and Indexation. It also helps to segment your news content (i.e.
The Google News Standout Tag: Does it Work?
JULY 23, 2013
The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. So I do encourage news publishers to experiment with it; the key is to use it conservatively and have realistic expectations on what the return will be. That is something that nearly every publisher (that wants to be in Google News) wishes they had more of.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
It is intended to be a general overview for publishers. That’s a common question these days as publishers try to make the most of search and social for audience development. Also be sure to check out my thorough, painstakingly created SEO and Social Media for Publishers: A Low-Rent Infographic. My Top Posts of 2011 on SEO, PR and Social Media for Publishers.
SEO Tips for Infinite Scrolling
APRIL 16, 2013
Publishers are starting to use it more often too on their home and channel pages. Infinite scrolling has been growing in popularity with various forms being utilized on a variety of sites. While there are pros and cons from both a technical and usability perspective, and it hasn’t worked for everyone , in the right situation it can be a good fit. Don’t Forget SEO.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. PublishingAs another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea! PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Is LinkedIn the New Old Boys Network? Thank You.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers. One thing that is important to point out is that some publishers participate in StumbleUpon Paid Discovery which has an impact on their traffic figures. Personally I’m a fan of StumbleUpon both for users and as a source of traffic for publishers.
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+. 143 OK!
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Syndication is an important audience development and traffic driving tool for publishers.
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Instagram may be a better fit for lifestyle publishers like the sites I covered in my posts on StumbleUpon traffic declines , Pinterest traffic gains and links from Pinterest. Pinterest: Great Opportunity for Lifestyle Publishers and Brands. So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site. 1 NBC News 316,012 666 159.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. But the same general approach applies to any industry. Each tool is free unless otherwise noted. Topsy.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. But what about using search and social data to influence the editorial calendar over the longer term? Keyword Research for Content Planning. SEMRush.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
Geotargeting isn’t a natural fit for every news organization, but for those with content that will appeal to specific areas and those that publish in multiple languages it is worth experimenting with. Print publishers, particularly magazines, have a powerful draw that they can use to their advantage: people love to see their name in print. 2) Try a Guest Editor. 4) Host Live Chats.
Google Expanded Sitelinks: Optimize Opening Text in META Description Tag
AUGUST 22, 2011
MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. But in the bigger picture encouraging the use of this tag has as many potential cons as pros, so publishers should be careful about how they promote it internally.
Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest
APRIL 3, 2012
It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? I selected sites from several different major publishers that are a natural fit for Pinterest, specifically those that cover food, home, women’s fashion and entertainment. See Publisher Survey: Reddit Traffic Way Up, Digg Way Down ).
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
Then a bunch of other sites will take your article, barely change it and then publish it on their own sites. –So will you publish the story today? The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Or stand over the fax machine feeding through one press release at at time. –My press release.
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Specific to lifestyle publishers the Google data was never all that useful anyway since it was dominated by topics like breaking news, sports and entertainment. So what’s a lifestyle site covering things like food, fashion or home to do?
10 Practical Twitter Tips for Publishers
NOVEMBER 11, 2010
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. What are the best free tools for analyzing a Twitter profile? But this time I’m going to highlight free tools that anyone can use. Twitter Web Analytics.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. They turn me off on the company that publishes them more than anything else. And let’s be honest, we’ve all used it at one time or another — shame on us.
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). The demographics of Google+ are typically described as predominantly male and young. But that is not always the case; sites that are geared towards women are drawing a Google+ audience that is largely female. Women’s Site. Food Site.
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
So is the system good for publishers? So if you publish content that appeals to a wide audience, and if you don’t already have a well-engaged on-site community, the positives outweigh the negatives and Facebook Comments is worth experimenting with. 10 Practical Twitter Tips for Publishers. So I’d rather not put that activity into my Facebook news feed. I think it is.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook Embedded Posts , Embedded Tweets and any other form of embedded multimedia. Google News Wants Title Tags to Match Headlines?
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. Breaking News. Lifestyle Content.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Tags: Publishing Yes / No.
25 Random Observations about #MozCon Speakers
JULY 15, 2013
Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book. I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. I hadn’t been to one before and I came away pretty impressed. You can find most of the presentations on the MozCon site or SlideShare. But still a strong presentation.
An Ode to Blog Comment Spam
NOVEMBER 13, 2012
A few make it through each week but the vast majority are caught before they are published. Is Using Facebook Comments Good for Publishers? PublishingEver notice how the most flattering blog comments are actually the spam comments? This always makes me smile, so I thought I’d share a handful of them here. Related posts: Blog Tag Optimization Tips for News Sites.