Adam Cohen

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

Who owns the publishing? That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? Who owns the maintenance?

Content 237
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On Beyond Snake Oil

Adam Cohen

Thanks to iMediaConnection.com for publishing my first article submission there this week, called 7 Tips for Choosing a Social Media Provider. While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership.

Posterous 189
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Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. Frankly, well put.

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

Who owns the publishing? That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. What I’ve seen in the last month is that most companies still struggle internally with content ownership – who owns the generation? Who owns the maintenance?

Content 100