Social Media Strategery

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Can Corporate Communications Stay in the Spotlight Post-COVID?

Social Media Strategery

Compare a project pitch or proposal created by the consumer PR team vs. one created by the corporate comms team. To do this, they should apply the techniques their counterparts on the brand marketing side of things have used for years to increase their budgets and influence in the boardroom: 1.

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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Submit a proposal in one of the six categories, Government as Process , Provider, Partner, Protector, Peacemaker , or as Product. But, the good news is that neither does the Program Committee unless they can read your proposal. projects to submit proposals for this unique event. So, how do I participate? You don’t.

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Social Media Lessons from a Two-Year Old

Social Media Strategery

As I was sitting at home the other night looking over a proposed Instagram initiative focused on encouraging users to take pictures of the company’s products and use a special hashtag , I received some advice from a social media expert I had never consulted before.

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Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

Can your IT team even create that microsite you’ve proposed? Is the C-suite aligned with how you measure success? Is sales using the content you created? Or are they using what they’re comfortable with instead? Have you spoken with PR about any potential public backlash the campaign may face?

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Listening for Change in Public Health and Social Marketing

Social Media Strategery

As one of the leads for our Digital Strategy & Social Media capability, I would field calls for social media help from people working on Public Health projects in the morning, followed by Intelligence Analysts in the afternoon, and reviewing a proposal for the Department of Defense that evening.

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Who Are You Working For?

Social Media Strategery

I could work on a proposal throughout the weekend. I could start this blog even though my boss at the time didn’t see the value in it. I could go out and spend my evenings attending Gov 2.0 and social media events even though no one was telling me to. One of these will make you shift your priorities! But things change.

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Addressing the Digital Divide WITHIN Your Organization

Social Media Strategery

Realizing this fact (that I’m a nerd) and accepting that most people don’t share my passion for technology (because I’m a nerd) has helped me as I presentations, write proposals, talk with my clients, and mentor my colleagues.