Dave Fleet

NOVEMBER 29, 2010

How to assess: Look for proposals that focus on long-term growth rather than (or in addition to) short-term benefits. How to assess: Look for ideas that blend the strengths of different media forms when assessing proposals. Does the agency have a point of view on how you should measure the activities they’re proposing?

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

JANUARY 26, 2021

Canada’s anti-spam legislation put the cat among the pigeons a few years ago, and the proposed Canadian Digital Charter Implementation Act will likely spark a new wave of attention on his topic. And it’s time to stop applying myopic one-way mindsets to two-way channels. Shifting towards a privacy-first stance.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

SEPTEMBER 27, 2011

Here are seven tips for working with your legal team: Tie back to organizational objectives: Show how the program you’re trying to implement ties-in to business objectives, and help to educate the legal team on the strategy behind your proposal.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

SEPTEMBER 7, 2010

Using just a demographic rationale, you could propose similar social media campaigns for all of them. This only leads to a plethora of Facebook pages, Twitter accounts and the like – some of which are well targeted, but many of which are not.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

AUGUST 24, 2010

This year I’ve thrown my hat in the ring and submitted a SXSW 2011 panel proposal with Scott Stratten (UnMarketing), Chris Barger (General Motors) and Sarah White (HRM Direct) entitled Personalities, Policies & Problems: Companies and Employees 2.0.

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

JULY 28, 2010

Later on, while the type of writing you undertake may change as you rise through the ranks (more reports and proposals, and fewer news releases, for example), the importance remains throughout. At the entry level, there are few skill deficiencies that will hold you back more surely than good writing.

Skills 363

Skills Proposal Examples Study 363

Dave Fleet

AUGUST 25, 2010

At the top of the pass, I proposed to Caralin and for some reason (altitude sickness??) While we were there, we did a five-day trek to Machu Picchu. On the second day we climbed a mountain pass between two glaciers which peaked at about 4,600m (about 15,000 feet) above sea level. she said yes!

Proposal 388

Proposal Team Industry Consultant 388