Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. If you have a free product, gift card, or ebook, send one o them! Review your product?

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Some goals you may consider could be: Increasing the number of followers on Twitter or Facebook by 20% over 12 months. If you’re tweeting about your latest blog post or sharing a new product on Facebook or Google+ then visitors will be coming to your website and showing up as traffic. Getting 5,000 likes on a website over the campaign.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere. For some it is Twitter and Facebook. For me personally, my two favorite parties are Twitter and Facebook. Show Their Faces.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MARCH 27, 2012

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. But it’s rare to see such fan love on Facebook and Twitter. We loved talking to you about our products and that off-campus pizza shop!”.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Thanks to some deft management by Brian, we were able to also be on the twitter trending topics for about 13-15 minutes. The article provided some screenshots of our product so Jason had taken time to review it rather than just mention its launch. This was an avalanche.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

JULY 29, 2010

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. Consequently, I got chewed out both on Twitter and following that on her own blog, telling me that I should have responded nicely and recommended the library. Sadly, it absolutely has.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. There have also been doctors that have used social networking tools, like Twitter, during surgery. He used Twitter to raise money for charity if people tweeted and blamed his cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Do you use social media to solicit or research customer feedback about your products or services? Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. Sponsor a Twitter meet-up or similar event for customers in your local area.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. There are a variety of tools which help you to navigate Twitter and the real time web.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly User reviews for products? using their product, visiting their storefront, engaging with their service offering, etc.) Share to social” capability?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Follow him on Twitter. Now that the stay-at-home-moms (and dads) are finding their way to a five-figure Twitter follow count, they’re offering all types of services and branding themselves as all-round experts. Ignore the pundits who try and tell you how to blog, Twitter and network. Nice post Glen. Cheesy but true.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

The premise of the product is simple. Niche social networks aren’t great, except when they align closely with your product offering. Facebook, Twitter, and Pinterest drive revenue for them primarily (and the average clickthrough is 0.92 This is really cool data. Add tags to the footer of your site, and all systems go!

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

AUGUST 14, 2012

A lot of animations that pop up online are used to promote apps or products and services that can’t really be explained by using live footage. They have a whole host of amazing web videos that explain their various products and it all started with an introductory video that explained the basics of cloud computing.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram. Like this post?

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. There are a number of channels (Facebook, Twitter, forums, etc.) EASA hadn’t been launched yet (the original product came out in May of 2009) but we knew that it was coming and that it was going to need some focus and attention.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 25, 2010

If you’re only on the forum to tell other people to visit your website or to use your product, you won’t go far. If I’m managing your Twitter account , you might find a response from me at 11 PM on a Saturday night or 2 AM on a Tuesday. I love Twitter and like to engage,chat and do business. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Twitter, he says, “became my way of talking with a community of people.&# He explains that “Twitter allowed me to be social without having to be IRL.&#

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 19, 2010

2: Impulse Bought Products – Products that don’t gain anything from “recommendations” tend to see a small return from social media. Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

This may come as a shock to many business owners, but quite often, even your most committed customers and clients aren’t as enthralled by your products and services as you are. Yes, you should absolutely use social media as a channel for promoting your products and informing your customers, but you should also mix it up a bit.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

The more precisely you narrow this down, the more productive your marketing will be. Twitter support services in North America for $100MM+ revenue firms. Twitter consulting services in North America for $100MM+ revenue firms. Marketing services in North America. Social media marketing services in North America.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

AUGUST 11, 2011

Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job. Why is my product/service better than the rest? What are they offering that Twitter, Facebook or LinkedIn isn’t offering? You can also follow Shannon on Twitter @ShannonEvansSM. This is a guest post by Shannon Evans Suetos.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Products are not immune to the power of customer reviews in organic search. Follow him on Twitter @rodnitzky or visit his AdWords blog. This is a guest post by David Rodnitzky.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

JULY 21, 2009

In today’s day and age, it is incredibly easy for a person to set up his personal web space to start sharing whatever is on his mind (and you begin to wonder why Twitter’s growth is so huge and popular among celebrities ?) Even if your product is terrific, if your service is horrible, don’t expect your customers to stay.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 17, 2010

Follow him on Twitter. So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). I’ve seen some websites have a landing page that’s not accessible through any other venue except a twitter link.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 15, 2009

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. How are small and large companies using Twitter , and how can I do the same?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. And the more you work on getting members to engage, the more productive they become. With so many customers spread across so many products, the company has a huge customer support burden.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

MARCH 22, 2011

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles.

Products 236

Products Tools Google Reader RSS 236

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Here a few useful tools to make sharing easy and fast: Tweetstimonials : This plugin for your website allows you to showcase testimonials and shout outs that your fans and followers post about you on Twitter. SexyBookmarks for WordPress offers a row of different social bookmarks and social networks like Facebook, Twitter and LinkedIn.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2010

who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business.

Analysis 215

Analysis Twitter MySpace Consultant 215

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. This can sometimes be tricky, so do not hesitate to ask for a Twitter name or a nickname they may use on these accounts.

Marketing 162

Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Why not ask your customers to try their hand at video production for you? It’s also why this movie stunt was almost believable. Most people do. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between. I’m also something of a Twitter purist. Enter a second Twitter account. With Twitter being so incredibly large and vast, there are different types of mini-communities.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

AUGUST 14, 2009

After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy. Avi explains, “Twitter lets us take relationships deeper and convert supporters to active volunteers.&# But Twitter is the tip of the iceberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

“Maybe I can sell the product to her,&# they think. Just because I choose to reach out to you, comment on your blog post, follow you on Twitter, become your Facebook friend, or join your LinkedIn group, it was a desire for me to possibly get to know you in the future. They see dollar signs. What do you choose? Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144