Buzz Marketing for Technology

NOVEMBER 21, 2012

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed.

B2B 252

B2B Marketing Case Study Buy 252

Buzz Marketing for Technology

DECEMBER 22, 2010

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again.

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

JUNE 30, 2010

If they have committed to your technology or software as a service they most likely will be with you for twice as long unless you do something horribly wrong. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. One great spot to invest in is Social Support.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

AUGUST 1, 2008

Internal Collaboration Discover best practices in leveraging enterprise social software. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software. © Jive Software. Barry Tallis.

Jive 100

Jive Communities Collaboration Policies 100

Buzz Marketing for Technology

JANUARY 14, 2009

For 15 years he was selling IT infrastructure products (mainly storage related; EMC, StorageTek, ADIC and Veritas) to commercial and Government customers nationwide. The core of Federal Appliance was a custom software platform coded in-house that allowed end-users to instantly get their own budgetary pricing with the sales team’s approval.

How To 100

How To System Software B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Software as Services. Product Reviews. Product Reviews. You’ll find related stories by following the links below. Networking. Psychology. Social Networks.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

Startup 100

Startup Flickr B2B Price 100

Buzz Marketing for Technology

JUNE 27, 2008

Today’s version of the web, whatever you want to call it, is notable because people and hardware and information and software and conversation are all mixed together into a hyperconnected network. It uses money as currency, monetizing knowledge products using licensing fees and strict control of software copying.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

JUNE 27, 2008

I think there is a real difference between knowledge work that is a corporate product (i.e. Corporate guidelines for social software. Paying attention. Measuring learning and the time factor. How did I get here (blogging). Epistemology, knowledge and culture. Corporate Policies on Web 2.0. Creating a Research Agenda. ► April. (10).

Web 2.0 100

Web 2.0 Skills Wiki Training 100

Buzz Marketing for Technology

DECEMBER 4, 2008

Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. He also played a key role in promoting three best-selling books. At InformationWeek, the No. He has a B.A.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

JUNE 27, 2008

Drucker recognized the challenge of the productivity of knowledge worker and the centrality of knowledge workers as assets that needed to be managed within organizations. At the same time, using simulation software presumes the capability of identifying the relationships that ground the microworld that is created.

Skills 100

Skills Collaboration Education Software 100

Buzz Marketing for Technology

JUNE 27, 2008

She finds a disturbing trend: A growing number of clients believe that a competitor is producing superior quality products at a lower price. They develop a vision for propelling the company into a position as the industry leader in product quality and support. Both manufacturing yield and product quality takes a nosedive.

Patterns 279

Patterns Tag Cloud Groups Groups 279

Buzz Marketing for Technology

FEBRUARY 23, 2009

Transferring the lessons learned from marketing consulting concepts to the marketing of other complex products (particularly IT), Bob co-authored “Marketing Breakthrough Products,” published in the Harvard Business Review in 1999. He also played a key role in promoting three best-selling books. At InformationWeek, the No. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

JUNE 27, 2008

Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. has challenged preconceptions and created innovative products. jr on CPAL is a Free Software License. . | View | Upload your own. Enterprise 2.0

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

JUNE 27, 2008

We’ll discuss the future of social software in organizations, new ways to gather, analyze, and disseminate knowledge, and the impact of improved knowledge sharing for your employees, customers, and the broader community. A practical guide to improving productivity and collaboration in your organization. Wikipatterns.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 23, 2008

The "symbolic analysis" that Robert Reich identifies as the essence of knowledge work is designed to create the one-of-a-kind results that characterize craft products. Almost by definition, the final product, process, and intermediate stages of craft work are visible. Knowledge work takes us back to a world of craft work practices.

Analysis 199

Analysis Process Consultant Industry 199

Buzz Marketing for Technology

JUNE 27, 2008

Of course if youre lucky youll find something valuable in the mix of agile software, Ruby on Rails, ASP.NET, eLearning, technology, politics and marketing that I write about. As part of this I was asked to review our product strategy and get to know the eLearning space better. It's the software that matters! Newer Post.

AJAX 100

AJAX Lijit scribd Sharepoint 100

Buzz Marketing for Technology

JUNE 25, 2008

Take, for example, the following pitch for Apple’s GarageBand software (emphasis is mine): The new video track in GarageBand makes it easy to add an original music score to your movies. Just use GarageBand’s included loops, or try a combination of loops, software instruments, or any previous audio recordings you created.

Tools 109

Tools Nielsen Posterous Skills 109

Buzz Marketing for Technology

JUNE 30, 2008

Beth Kanter suggests that we "Turn Off the Damn Email Software and Get Some Work Done (Or go for a walk)!" "The old school thinking is about individual productivity: but the social revolution has moved past that into network productivity, which entails connectedness and social meaning. Mark Evans.

Research 100

Research Groups Groups News 100

Buzz Marketing for Technology

JUNE 27, 2008

Productivity. Home / Productivity / Fear of Interruption. Written by Mark Shead · Filed Under Productivity Tagged: interruption. -->. I’m a programmer and I find that I’m at least 3x more productive after 1AM, since I am sure that I won’t be interrupted. Productivity. Productivity.

Project 157

Project Diagrams Organization Delicious 157

Buzz Marketing for Technology

JUNE 27, 2008

They don’t need to be big Hollywood productions. I think they represent many of the uses of rapid elearning software and demonstrate the value the tools bring to their organizations. However, they found that it just wasn’t effective because of Flash’s learning curve and their production needs.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

SEPTEMBER 11, 2008

In some ways, these hyperkinetic kids may be more productive than we were, and they’re certainly more computer savvy. Do you think this would be too distracting or would it increase productivity?&#. Using a recording software and a microphone, you can “view&# vocal inflections, pitch, and thickness of the voice.

Wiki 100

Wiki Template Templates MySpace 100

Buzz Marketing for Technology

JUNE 27, 2008

The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". Corporate guidelines for social software. Looking at work literacy from this viewpoint, technology is only a tool with which these knowledge workers will be able to draw on.

Module 100

Module Web 2.0 Skills Wiki 100

Buzz Marketing for Technology

JULY 24, 2008

Using marketing (technology adoption) concepts, the majority adopters dont tend to use a new product until it is in the mature stage. It is a fault of the software that such features appear to be (and are) so obscure. Corporate guidelines for social software. Frankly I dont think it is a fault of the children, me or the manual.

Web 2.0 100

Web 2.0 Education Skills Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Annual Conferences Articles Books Discussion Forums Download Center Gurteen Community Cafés Gurteen Event Calendar Gurteen Knowledge Community Gurteen Knowledge Letter Gurteen Knowledge Weblog Jobs KM Books KM Event Calendars KM Networks KM Success Stories KM Tools KM Weblogs KM Websites Knowledge Cards Links Magazines & Journals Media Player Meeting (..)

Forums 166

Forums Wikipedia RSS Proposal 166

Buzz Marketing for Technology

JUNE 27, 2008

How to Be a Supremely Productive Person: A Chat With John Halamka. The Problem with Business Software & How Visualization Can Fix It. A white paper for Software Decision Makers. A New Generation of Software as-a-Service (SaaS) Solutions. Secure your virtual and physical environments with the same software.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JUNE 27, 2008

Computers & Software. Related Topics: Software Services & Applications (301). |. Product Development. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. Construction. Medical Practices. Restaurants.

Applications 100

Applications Software Diagrams Real Estate 100

Buzz Marketing for Technology

JUNE 27, 2008

£ Democratise the tools of production â?£ Democratise the tools of distribution â?£

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Comment by @Stephen Productivity in Context on May 30, 2008 @ 6:48 am. Pingback by Productivity in Context » Blog Archive » Power Tips for Using Linked-In to Boost Your Brand on May 30, 2008 @ 8:10 am. […] Make Your LinkedIn Profile Work for You LinkedIn is a professional network built around oneâ?? chrisbrogan.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Work, Management & Productivity. Most derive from the fact that knowledge work is less structured and perhaps less structurable than administrative or production work. If a computer programmer tells the boss that he is most productive working from 8PM to 4AM, smart bosses would try to facilitate that arrangement.

Movable Type 100

Movable Type Education URL Process 100

Buzz Marketing for Technology

JUNE 27, 2008

We identified three different types of organizational structures that might need different levels of control due to the nature of their industry and product. Many times, I did not even have access to sites because of the blocks on the classroom internet (this happened with the pageflakes software). June 12, 2008 5:01 AM. Newer Post.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

SEPTEMBER 23, 2008

One of their customers is Serena Software. Their new product LearnSocial is a revolutionary new way for businesses to train employees. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive” (one could say mashup here). That can be customized to the experience you want to create for your users.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

OCTOBER 14, 2008

Productivity 2.0: For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized. But that’s old-school productivity, or Productivity 1.0. Today let’s take a look at Productivity 2.0: Deep Focus.

Products 260

Products Project Software Meeting 260

Buzz Marketing for Technology

JUNE 27, 2008

Embrace the Asset Revolution - this speaks to Peter Druckers observation that "knowledge workers (now) own the means of production" Its a two-way street now - employees are deciding where theyll invest their time, energy and intellectual capital, just as does the employer. . | Cosmos.

Compete 100

Compete Energy Collaboration URL 100

Buzz Marketing for Technology

JUNE 27, 2008

enterprise software. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? Software Abstractions. Doc Searls. Dr David Vaine. EIU Report. Election 2008.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. This blog is sponsored by Wild Apricot software: membership management , event. Industry news and upcoming events.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

JUNE 27, 2008

Abstract : Knowledge work is work in which the primary product is information that is continually interpreted and circulated across organizationally boundaries. work in which the primary product is knowledge, information that is continually interpreted and circulated across organizational boundaries. Bibliography Software.

Research 190

Research API Collaboration Project 190