Small Business Mavericks

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Do You Need Multiple Retail Channels?

Small Business Mavericks

Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? For instance, you could sell your products at any of the following third-party outlets: Amazon.

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Time To Go Digital

Small Business Mavericks

One example that is mentioned is Staples, the office products brick and mortar store, which is getting 50% of its sales from its online store but isn’t ready to go digital yet. They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. Will they be extinct?

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To Pin Or Not To Pin

Small Business Mavericks

It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. Pinterest isn’t necessarily about promoting your own products. ” Upload images of physical products in your brick-and-mortar store. Social Media business e-commerce Pinterest products retail'

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Can You Cross-Promote Online?

Small Business Mavericks

One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. On some items they’ll offer you a special price if you buy a like product. Have you shopped there lately?

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Are You Using The Best Way To Get Traffic To Your Site?

Small Business Mavericks

A recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . ” What is she talking about?

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Good Customer Service Is Good Marketing

Small Business Mavericks

This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. But retailers aren’t the only businesses seeing this blurring in their siloed operations.

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Do You Know Your “Empty Nesters”?

Small Business Mavericks

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 65% use smartphones to look up product information. 85% trust third-person product reviews from major retail sites. 65% use smartphones to look up product information.

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