Products and Retail - Social Media Informer

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Jeff Esposito

Products

Retail

Are you green-washing to build up your marketing database?

Jeff Esposito

JUNE 20, 2012

My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam.

Sports

Sports Retail SMS Marketing

Attention Marketers: Respect the Sense Smell

Jeff Esposito

JANUARY 28, 2013

Now for food products or cosmetics, this may not be true. Look at Abercrombie & Fitch, the clothing retailer. Many marketers seem to think that fragrance is reserved for products that smell. We tend to prioritize the brand’s look or the brand’s voice before anything else … certainly before smell. What a shame!

Marketing

Marketing Small Business Retail Brands

Jeff Esposito

Are you green-washing to build up your marketing database?

Attention Marketers: Respect the Sense Smell

Stay Connected