Webbiquity SMM

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. Create a social media marketing strategy. Use targeted keywords.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JANUARY 28, 2020

Prospective customers want to know what other people have to say about your products and services, and see your products and services in action with customer videos. When people see products in action and real-world use, and how satisfied other users are, they will be more confident in making a purchase. 5. Build Trust.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 22, 2015

This unique feature allows you to showcase multiple products or services at once. What’s great about this ad is that you can create a cohesive ad that shows off a whole idea, rather than just one product or service. Multiple product or service descriptions (30 characters each). Dynamic product ads. Dark posts.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

MAY 9, 2019

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. By adding this feature to their product, Oracle is recognizing a customer need and offering a unique solution.

B2B 130

B2B Buy Committee Process 130

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Use cases: these are variations of case studies, focusing on a non-obvious use of a product or service rather than a particular customer experience. Image credit: Carla Zanoni.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

APRIL 4, 2023

Considering your brand / product and the message, what platform(s) logically fit? Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored. So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. People are talking about your brand and product on social media and elsewhere online. You’d never speed down the freeway at night with your headlights turned off.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JANUARY 24, 2019

Knowing what platforms you want to target, and with your social media strategy in place, the final step is content production. Instagram, on the other hand, is more visual and requires investments in high quality photos and videos of your products. Human interaction is more productive. Setting up automation.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

JULY 2, 2019

But what if your product is something that just doesn’t really grab potential customers by the heartstrings? People all around the world recognize her little scowl, share her image, and purchase products that feature her unamused face. Cats Add Emotional Appeal. Even in B2B, buyers are actual humans with feelings. Case in point?

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

APRIL 13, 2021

Both of which contributed to corporate America largely shunning Apple products for two decades (except in the graphic design departments). Its high prices funded development of new ventures and products which propelled growth. Similarly, Clubhouse is breaking all the established “rules” of social networks.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. For example, DirecTV is good at this; JustHost is not.)

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

OCTOBER 23, 2019

As noted above, this is easier if you’re selling a SaaS product already. The Unbraco team knows that Sitecore (and other similar products) costs more than Umbraco and believes it can deliver the same value at a lower price point—so that will be the focus of the ads. How can you convince them to buy your product?

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JULY 23, 2013

Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links. online casinos, “miracle” weight loss products, get-rich-quick schemes or questionable web pharmacies).Such News and media coverage.

Directory 194

Directory Types Engineering SEO 194

Webbiquity SMM

JUNE 17, 2014

Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

OCTOBER 13, 2015

The product? When you are clear on how your customer sees the world around them, you can better anticipate their needs and how your product or service can benefit them. • Seeing: How do your customers view their community? How does your product or service help them reach their goals? What are their dreams and fears?

B2B 100

B2B Marketing How To Exercises 100

Webbiquity SMM

JUNE 6, 2019

So when you’re making product announcements or sharing business updates, don’t forget to invite your viewers to simply swipe up and head on over to your website. Another thing worth mentioning is that you can add your URL to your Instagram Stories as well. Leverage Instagram for Business.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

FEBRUARY 16, 2016

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1% Marketing staff account for about 3% of total employees, on average, in B2B product companies.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MAY 10, 2011

Publishing has historically relied on advertising, or sponsorships, to pay for content production. For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

DECEMBER 6, 2022

Look outside the company for help with interviewing, writing, and technical production. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts. 10% of B2B Marketers Are Idiots. Okay, the report doesn’t actually say that.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

APRIL 30, 2020

Many people use social media to search for their favorite products/services/brands. The key to getting more clicks is having relevant followers who are prospects to buy your products or services. More than 70% of marketers say social media marketing has significantly helped them.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

OCTOBER 11, 2011

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. Graphically, it looks something like this: Why Does It Matter?

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services.

Social Bookmarking 198

Social Bookmarking Engineering StumbleUpon Sites 198

Webbiquity SMM

JUNE 7, 2018

Advertise your products on other sites within the Google network. Carefully choose your keywords for the products you are advertising to map with related search queries by potential customers. High-quality content that solves problems for readers is more likely to be shared, linked to, and ranked highly by search engines. Use Adwords.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MARCH 8, 2012

A social business story, however, is always set in the present, the very recent past, or just slightly in the future, and always in your customers’ world—though the setting changes slightly for the different buyers of your product or service (e.g., the C-level, finance, technology or business buyer).

Social Media 186

Social Media Course News Travel 186

Webbiquity SMM

DECEMBER 13, 2011

Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities. product malfunctions or “how do I…” questions).

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

FEBRUARY 14, 2020

In the case of social media or digital marketing, there are is some “technical stuff” you need to learn to be more productive. In any professional endeavor, it pays to learn as much as you can about the role you are passionate about to land that dream job.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

AUGUST 26, 2014

Startups often focus on quality of product and a strong user base before monetization. It hastened the monetization process, which led to over-advertising and increased focus on making money, as opposed to focus on making the customer happy or the product better. Facebook has never been boring.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 2, 2015

If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. In order for social media marketing to reach its full potential, it has to be tied in with a business’s website, blog, product pages, and other digital platforms—the essence of the web presence optimization (WPO) framework.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

JUNE 30, 2011

Third, while you can certainly buy many types of products from companies (e.g. books from Amazon, coffee from Starbucks, electronics from Best Buy), there are many products and services that purchased from individuals, even though there may be large company behind them. How is this achieved? Through personal branding.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. The new layout also lets companies feature product videos as well as targeted display advertising.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 1, 2013

This means posing questions to your followers about why they like your products, what would they like to see more of, and anything else you can think of that would get your followers engaged and replying to your posts. This doesn’t mean you should just post information to these sites and then forget about it.

Trends 217

Trends Marketing Mobile Engineering 217

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Use cases: these are variations of case studies, focusing on a non-obvious use of a product or service rather than a particular customer experience. Image credit: Carla Zanoni.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

MAY 22, 2012

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 186

Jive Yammer Training Social Networking 186

Webbiquity SMM

FEBRUARY 13, 2018

Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. Finally, plan to invest part of that budget in staff training as well.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

MARCH 7, 2019

Chidera Eggerue, a body positivity activist and social media influencer with a staggering 200k followers, was invited to participate in a skincare panel as part of their enchanted forest-themed pop-up in London, coinciding with their launch of Christmas products. Run a Giveaway Contest.

Eventful 145

Eventful Social Media Badge Hashtag 145