Techipedia: Tamar Weinberg

AUGUST 31, 2011

Since the timing of the blogs posts were different by at least 1-2 hours, we had the opportunity to view and understand the traffic patterns, conversion rates and track all our users with Google Analytics, including source of the referral, time on various pages, conversion to registration and finally usage within our product.

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

AUGUST 14, 2012

A lot of animations that pop up online are used to promote apps or products and services that can’t really be explained by using live footage. They have a whole host of amazing web videos that explain their various products and it all started with an introductory video that explained the basics of cloud computing.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. These pieces of data are fantastic ways to monitor the implementation of video approaches to new products, services, and the building of online brand awareness through video.

Strategy 213

Strategy Klout Marketing How To 213

Techipedia: Tamar Weinberg

MARCH 1, 2011

So instead of just letting the customer purchase and you fulfilling the product and calling it a day, become proactive and be sure to follow up about their experience with you and how you could better serve them next time.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

The premise of the product is simple. Niche social networks aren’t great, except when they align closely with your product offering. Like this other tool, I consider it another indispensable product for your growth, especially if you do e-commerce. (**I joined them too. This is really cool data. You can expect to see 0.21

Social Media 100

Social Media Retail Apparel ROI 100

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

This may come as a shock to many business owners, but quite often, even your most committed customers and clients aren’t as enthralled by your products and services as you are. Yes, you should absolutely use social media as a channel for promoting your products and informing your customers, but you should also mix it up a bit.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

APRIL 25, 2013

As with SEM, the process is driven by the intent that users reveal when they search for something online—after all, people tend to search for the products and services they’re interested in purchasing. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

on products for which they are fans as opposed to those who are not. Fans were 28% more likely to use the product over someone who is not a fan. Fans are 41% more likely to recommend a product they are a fan of as opposed to a product they are not.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere. When you promote others more than yourself, you will not come off as a product-pushing jerk. Or a product/service.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. These places can become portals to a larger audience for your products and services. Does your brand need a makeover?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. If you have a free product, gift card, or ebook, send one o them! Review your product?

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Products are not immune to the power of customer reviews in organic search. This is a guest post by David Rodnitzky. Treat customers badly and you will be out of business – period!

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

JUNE 19, 2012

And the more you work on getting members to engage, the more productive they become. WUGspace (What’s Up Gold Community Support) : For its popular What’s Up Gold network management product, Ipswitch has maintained a community support structure for years. An effective support community relies on members to generate much of the support.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

That’s why Coca Cola strives to produce its products so that they taste exactly the same no matter where they are made or sold. If you are supporting one product today, try to avoid turning against that product tomorrow, barring any unforeseen or unknown information. Inconsistent Behavior Customers tend to value consistency.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 12, 2011

EASA hadn’t been launched yet (the original product came out in May of 2009) but we knew that it was coming and that it was going to need some focus and attention. I think we felt that it would be best to have a female act as the community manager for this product. I started in the role unofficially around October of 2008.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

AUGUST 5, 2014

Here are some sweeteners to help you commit to our validation: We’ll show you how we put our product together. So we’re going to say that when you put $10 into our project, you will get the finished product (most likely in PDF format) in your hands by August 11. Otherwise, it’d be silly to buy something, then do nothing, right?).

Module 205

Module How To Project Buy 205

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Even if you push product only occasionally, it’s the soft sell that suits social. In social media – and perhaps in most other places – people will value you more for what you bring to the table beyond your products and services. If your topics and tone change like the wind, people won’t be able to figure out you or your brand.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

Leveraged properly, Endorsements also has marketing applications for your small business by promoting your products and services. Simply add a free Products & Services tab to your LinkedIn Company Page and then ask your customers to write a recommendation of your business.

Small Business 216

Small Business LinkedIn Skills Features 216

Techipedia: Tamar Weinberg

JANUARY 26, 2011

If you’re selling a product, unless it’s proprietary to your own store and offered nowhere else online, chances are you have a lot of competition, so those links can significantly improve your online visibility. Of course, shared links on social networks also drive traffic.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

MAY 12, 2010

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc). User reviews for products? using their product, visiting their storefront, engaging with their service offering, etc.)

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 19, 2010

2: Impulse Bought Products – Products that don’t gain anything from “recommendations” tend to see a small return from social media. Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MARCH 12, 2015

Most people don’t know this about us, but about a year and a half ago, our product made a pretty significant pivot into where we are today. Prior to this pivot, The Shelf was a smart-shopping app that sent sale-alerts to people as soon as the products they liked were discounted. What does this mean, and why is this great?

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

MARCH 27, 2012

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. We loved talking to you about our products and that off-campus pizza shop!”. But it’s rare to see such fan love on Facebook and Twitter.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Rich snippets appear not only for authors but also for restaurants, music albums, people, business and organisations, recipes, video, products, and events. The Future of Rich Snippets.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

JULY 15, 2009

What if someone can’t stop singing praises about the product she just bought? If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Answers Yahoo!

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

My opinion has not changed much since I wrote about Twitter’s ability to market products in March. If you have a software application and people follow your product, by all means, set up a Twitter feed and let your users subscribe! A marketing firm might want to sell a product. Twitter as a marketing tool. Answers Yahoo!

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Genuine You don’t always have to engage in expensive video production to promote your wares, nor as the marketer do you have to create the video yourself. Why not ask your customers to try their hand at video production for you? It’s also why this movie stunt was almost believable. Most people do. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

If you’re tweeting about your latest blog post or sharing a new product on Facebook or Google+ then visitors will be coming to your website and showing up as traffic. See Real Social Traffic with Google Analytics. It’s more than likely if you’re running a social campaign then you’ll have a website. or facebook.com.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

It’s a model that is based on many people contributing to an idea, product, or service that would have usually been done by one person. It’s a great way to get the ideas, suggestions, and questions from many people and make a better product. The time spent just getting everyone signed up to Wave was counter-productive.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Do you use social media to solicit or research customer feedback about your products or services? Have customers submit their own online videos or commercials for your products as a part of a contest, directly involving them in creating your next ad campaign. You might find your audience more willing to pay attention and get involved.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 11, 2013

The Social Habit research found that more than 41 percent of twenty four- to thirty-five-year-old American social media users with a smartphone purchase products directly from that device at least monthly, 7 compared to 16 percent of forty-five- to fifty four- year-olds who also use social media and don’t own a smartphone.

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

APRIL 22, 2010

You can also perform a real time search to identify and potentially contact power users who talk about your product or service to wide audiences. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Answers Yahoo! Tamar is also the author of The New Community Rules (July 2009).

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If Zicam has had hundreds of complaints about loss of taste or loss of smell, they are obligated to give a warning on the package, in promotional materials, and where any consumer may stumble upon the product. On another note, Airborne looks like a healthier product. They should pull it until they figure out how to fix their product.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

APRIL 12, 2011

Examples: Riffing on the randomness: Icons that represent the brand’s focus or industry: Product images: Product-related imagery: Customers: Messaging: Abstract: Note that none of these Photostrips is dependent on the order of the 5 images (except perhaps “HyperArts&# which makes a sort of meta-comment on the randomness).

Real Estate 279

Real Estate Facebook How To Applications 279