Sherrilynne Starkie

MARCH 1, 2018

to promote a message, product or service by understanding who, when and how to connect – strategically and effectively. Leveraging consumer insights and the product catalog. Thorough understanding of how Facebook products can be used in advertising and communication strategies. It provides the confidence (and credentials!)

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Badge Facebook Compete Training 191

Sherrilynne Starkie

AUGUST 8, 2019

Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach. LinkedIn says it will soon be adding easy ways for members to message SMBs directly.

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News Instagram Social Media Retail 186

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. I think I played the part well.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

MARCH 14, 2018

A social media consultant should invested in productive work, and use automation to perform repetitive tasks. The calendar will boost productivity too. Customers prefer product video over articles four to one. Research shows that most people will see a message seven time before they take action. Trick 3: Use automation.

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Sherrilynne Starkie

MARCH 26, 2018

Businesses can tag products to lead shoppers to more information (like price and availability) and to actually make a purchase right from the Instagram app. Most of Pinterest’s content is business related as users share products they might be interested in buying some day. Instagram brings shopping to Canada. Mar 26, 2018.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JULY 19, 2019

How to Sell More Products on Instagram : Attract the right audience. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. It’s time to celebrate World Emoji Day. Use shoppable tags. Use the swipe up CTA.

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News Social Media Discount LinkedIn 236

Sherrilynne Starkie

JANUARY 2, 2019

The goal will be to build a database of hot prospects for your product or services and eBooks are great for this purpose. Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments.

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eBook Template Templates Skills 262

Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more. Jun 27, 2018.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

DECEMBER 31, 2014

Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. Thought leadership and subject-matter experts are drawn from among senior executives, researchers and even product groups.

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Content Committee How To Curation 282

Sherrilynne Starkie

SEPTEMBER 17, 2012

Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm. If he or she doesn’t like a product or didn’t enjoy an event, stating that is fair enough. Understand what’s expected. Be honest, but be respectful.

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Blogger Brands Tips Influencer 367

Sherrilynne Starkie

FEBRUARY 28, 2015

For a company that sells cleaning products, for example, the message might be that the brand supports modern parents in raising happy, well-adjusted children. For our cleaning product company this could include information about where the story is taking place such as in a subStorytellingurban home. How do you tell a story?

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How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

APRIL 5, 2018

Soon productive online conversation about important issues was taking place. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. The problem was the target audience, researchers and academics, was not taking part.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

DECEMBER 18, 2017

There are seven main Facebook ad formats available including video , photo, slide show, carousel, dynamic product ads and lead form ads. Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The key is relevance.

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Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JANUARY 28, 2012

The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy.

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Policies Privacy Newsletter Google 324

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

DECEMBER 21, 2018

In this episode he outli nes the most useful features to look for in an influencer marketing software product. They are short, and he makes the concepts of data analysis really accessible. The information he shares is useful. Listmania — Shel Holtz on For Immediate Release.

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News Software Analysis Influencer 170

Sherrilynne Starkie

AUGUST 25, 2012

The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products. For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.

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Microsoft Newsletter Blogger Brands 305

Sherrilynne Starkie

SEPTEMBER 11, 2018

Facebook’s Canvas ads become ‘Instant Experiences’ Facebook has renamed Canvas ads “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We

Newsletter 170

Newsletter Team Twitter Features 170

Sherrilynne Starkie

FEBRUARY 23, 2013

Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. It’s clear that brand marketers should invest more in blogger relations and this includes setting aside adequate budget to realise the value of true digital influencers.

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Blogger Brands Technorati comScore 389

Sherrilynne Starkie

DECEMBER 30, 2012

.* This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. Is there a generational shift behind this mismatch?

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Newsletter Hashtag Twitter Social Media 343

Sherrilynne Starkie

JANUARY 22, 2019

It builds best practices into the product while removing distractions that divert scarce resources. The system allows journalists to focus on writing stories and covering their communities, without having to worry about designing websites, configuring CMSs, or building commerce systems. Thank you Google for continuing to invest in local news.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JUNE 8, 2012

Users ‘checked in’ at places they had visited to compete with friends for points and, very occasionally, get free products and services. Foursquare has been around for a few years and has always been a bit of location-based fun. The social network boasts a community of 20 million users, but never really seemed to go mainstream.

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Foursquare Compete Social Networking Newsletter 294

Sherrilynne Starkie

OCTOBER 21, 2013

The concept of the user-as-the-product is nothing new in the Internet world. Either you pay to use a service or your data will be used in some way, usually to make money. It might include your demographic information, your search behaviour, your geography, or any other datum that distinguishes a user.

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Google Privacy Advertising Social Networking 265

Sherrilynne Starkie

MAY 12, 2013

Ten years ago, I co-founded LinkedIn in my living room with the mission of connecting the world's professionals to make them more productive and successful. crowd rank. LinkedIn Turns 10. Inspired by the invaluable role relationships played in our own careers, we launched LinkedIn with the tagline "Relationships matter."

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Social Media Klout YouTube LinkedIn 290

Sherrilynne Starkie

MARCH 28, 2013

In a blog post announcing the new search tools, Johnathan Podemsky, who according to his LinkedIn profile is a product manager at LinkedIn, noted that 5.7 That's the promise from social networking web site LinkedIn with its revamped search capabilities. billion "professionally-oriented searches" were done on LinkedIn last year.

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Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

MAY 15, 2015

Being a productive, dependable writer meant I didn’t get many chances to try new things. I hire people who are smart, motivated and productive. This is the x-factor that often makes the difference in a job interview. If you could go back in time and do something differently, what would it be? Maybe, but not necessarily.

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Meeting Reputation Groups Groups 150

Sherrilynne Starkie

NOVEMBER 16, 2013

For example, on a scale of one to five, how would you rate this person’s writing skills, his strategy development skills, his experience in video production, etc. Instead, Linked In should allow users to score our contacts’ skills to provide a more accurate picture of a person’s strengths and weaknesses.

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LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

MAY 11, 2013

Companies redesigning products for aging boomers. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. BoomerNation. Marketing to Boomers on Mobile? – Learn Their Fears First. Headline Marketing Ottawa Baby boomer bruyere Dan Hill PR public relations'

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Travel Mobile Newsletter Project 295

Sherrilynne Starkie

SEPTEMBER 12, 2015

Here page owners will be able to feature the most popular products and services on offer with one tap. Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages.

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Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

JANUARY 30, 2016

However if the reader ends up feeling cheated by investing time in reading an article only to discover in the last paragraph that it’s a product shill, both interest and trust is lost. As long as the article meets the informational need of the reader, the fact that it’s paid for shouldn’t be an issue.

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Survey Advertising Study Software 150

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants also manage content development, graphic design, video and podcast production, photography or any campaign collateral. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Checking and adjusting ad programs is a daily activity to maximize ad budgets. via GIPHY.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 11, 2013

This incident was followed by further allegations that Natalie asked wine producers to pay to have their products reviewed, a practice known as ‘pay for play’. She added, “I have had a thorough discussion with a legal expert on copyright and know that what I am doing now and what I will be doing in the future is not only legal, but right”.

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Blogger Journal Review Guidelines 265

Sherrilynne Starkie

JUNE 22, 2013

Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Big data provides a real opportunity to marketers, according to Young, but companies must be seen as agents of trust.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

MARCH 21, 2018

Personally, I’ve recently been working on influencer marketing campaigns for government organizations, long-term care facilities, pet product companies and consumer electronic gadgets. Fashion and beauty are the biggest categories by far, but food, travel, consumer electronics and automotive also feature. Set up no-obligation chat.

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Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

JULY 13, 2018

Google-owned YouTube is dedicating $25 million to improve online videos in news , and is launching new product features to improve its news experience. Facebook is testing the use of AR for product ads in the news feed. Have you considered using Quora to break a story , announce some news or launch a product? Jul 13, 2018.

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News YouTube Instagram Questions 34

Sherrilynne Starkie

SEPTEMBER 17, 2019

Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs. Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio.

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Features Video API Facebook 39

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Returning to our software industry example above, let’s say your product is a payments app.

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