Josh S Peters

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

It defines the new set of actions that are taking place when consumers buy a product. By creating compelling content (purchase or product oriented) and sharing it with your, hopefully ever growing, social community you can be the stimulus that gets people thinking about your products or services.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. They aim to inform with the hope to make sales.

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HOW TO: Optimize the OG:Description Tag for Search and Social

Josh S Peters

300 characters is more than double the length of a tweet (2.14x to be exact) so you have plenty of room for product descriptions, keywords, and even a CTA. Right now Facebook only displays the first 300 characters of a description so if your primary audience is on Facebook write your OG:Description tag accordingly.

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5 tools that make life easier

Josh S Peters

Productivity is like a drug. I use these (and a handful more) everyday to make my life easier, more productive, and to quell the shakes when it’s been too long since I put a check in a box on my To-do list. If you’ve never used it you’re missing out on a powerhouse of a productivity platform.

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5 Ways to Market Your Online Video Successfully

Josh S Peters

Use Video Hosting Website YouTube and other video hosting sites are great ways to get your product or service noticed by people who weren’t necessarily looking for you. Inspire Your Audience to Take ActionWhether it’s to learn more or buy your product, your video isn’t any good if it doesn’t allow yourtarget audience to take action.

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The Convergence of Search and Social – Part 1

Josh S Peters

Walk down the aisles at any of your favorites stores and you’re sure to see people on their phones comparing products and looking at reviews online. It defines the actions that are taking place in the Zero Moment Of Truth that pushes consumers to buy your product or move on to a competitor.

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5 Ways to Market Your Online Video Successfully

Josh S Peters

Use Video Hosting Website YouTube and other video hosting sites are great ways to get your product or service noticed by people who weren’t necessarily looking for you. Inspire Your Audience to Take ActionWhether it’s to learn more or buy your product, your video isn’t any good if it doesn’t allow yourtarget audience to take action.

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