Harp Interactive

DECEMBER 18, 2009

Improve cross-selling and up selling opportunities: Showcase related or complementary products when customers view one product that interests them. Suggest more upscale products and try to upgrade the sale! Make sure that you have fresh product photos available and uploaded for ease of use.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

APRIL 27, 2010

FB also launched a documents product with Microsoft: Docs.com designed to share and collaborate online. Users can now add topics, products or content they like on other sites to their Facebook profiles! Website publishers will have access to analytics from Facebook’s insights on products and brands. more robust.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Harp Interactive

MARCH 31, 2011

A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

Company 341

Company LinkedIn How To Engagement 341

Harp Interactive

MARCH 31, 2011

A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

Company 332

Company LinkedIn How To Engagement 332

Harp Interactive

MARCH 16, 2011

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Your customers are out and about searching for your products and services…the question is, are you ready to be found?

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

JANUARY 6, 2010

Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name. Trademarks. Competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

DECEMBER 1, 2009

Potential customers who might be searching for your product or service, comparing prices, or looking for your product reviews on the web, may also come across negative publicity that is displayed on the first page of Google search results along with your legitimate website! Use PPC to improve traffic to domains.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

MAY 25, 2010

I’ll add to the list with any branded products or services. In your comment, refer back to a blog article you wrote, or to a product on your website. Company CEO and/or executive team. Company spokespeople. Competitors. Highly visible employees. Key stakeholders/shareholders/investors. Choose a Monitoring Platform.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

OCTOBER 9, 2009

Create informational podcasts about a product’s overall space, not just the product. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

MAY 18, 2010

Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision. They are interested in your content and seek out your products or services and hence are more likely to convert.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

SEPTEMBER 28, 2010

In this case, we recommended utilizing the discussions tab and encouraging fans to submit product & service questions. This means fans were actively looking for more information, not finding it and probably leaving disappointed! Another option would have been to remove the tab and keep a close eye on where traffic migrated next.

Facebook 408

Facebook Compete RSS Activities 408

Harp Interactive

OCTOBER 27, 2009

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

APRIL 13, 2010

Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset. If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

MARCH 17, 2010

If you are promoting your products to customers in 2010 and beyond, you must adopt emerging media channels that keep pace with your customers who are increasingly becoming more tech savvy. Voice Marketing: Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the customer.

Mobile 315

Mobile Types GPS SMS 315

Harp Interactive

NOVEMBER 9, 2009

If done right, social media marketing provides enormous opportunities for businesses to promote their brand and products. Divide the conversations in thirds (the Twitter rule): about you/company, about them (consumers) and general industry information that your readers might be interested in.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

APRIL 4, 2014

Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Yes, You Can.

Foursquare 253

Foursquare LinkedIn Social Media Twitter 253

Harp Interactive

JULY 13, 2010

Create an infographic explaining benefits or usage of your service/product. Conduct polls on Facebook and your website to generate buzz. Add Like and Share buttons to your website. Submit links of interesting pages like the one above to Twitter, Facebook, Digg, Stumble Upon and other bookmarking sites.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

There is no reason why businesses can’t use this strategy to promote their products regularly, especially since this route is a lot easier and needs a lot less gas to reach the goals. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

Press Release 219

Press Release Communities Badge Real Estate 219