Direct Marketing Observations

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When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

Since the dawn of retail time, A product is sold and a product is bought. If the product was good, that’s great. If the product was great, even better. If the product is inferior, then all bets are off. What hasn’t changed is giving the customer a great product or service.

Retail 186
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

What makes your company and its products or services better or different? How well do you know your company, your service, your product and its people? Who is your greatest threat? Which competitor do you pay attention to? What does your company not do well? How can we improve the #CX? Posed as a question and a statement.

B2B 276
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Qualify the Why

Direct Marketing Observations

Why do people buy your product? Why do you buy one product and not the other? Why do people love your product? Why do people quit using your product? Why do people talk about your products and company ? Why do people hate you or your company?

Buy 175
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The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

You find that one product champion and you build a comunity from that. Whether it’s your company, your product, your family or your life…Do one thing everyday that moves the needle in a positive direction. One product. If it’s about the “one” customer experience that can make the difference.

Class 100
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The Social Customer

Direct Marketing Observations

B2C Customers: You were able to make purchase decisions simply based on how the product tasted, handled, or felt. You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius. Fast forward to today.

B2B 199
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Social Media Conundrum #12: Justin Bieber is popular, but he’s not influential?

Direct Marketing Observations

Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? Let’s look and see who could sell or who does sell product. Can they produce a compelling action on someone to buy product? Isn’t that influence?I in·flu·ence. ??n But are they influential?

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Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You’re thinking that if you meet, follow, friend and like enough people that you might be able to sell them on your product or they will find your site and buy. So…Are you trying to sell a product or make friends? To make money and to sell product or be social ? You and everyone else! What’s your intent?

Price 182