Atom Thought

JANUARY 22, 2009

A report in Economist, Jan 17-23, 2009, maintains that technology companies in 2009 are better managed than the ones in 2001 and in fact companies like HP, Oracle and IBM are well equipped to tread through the recession due to their broad product portfolios and global spread. That’s some good news!

Crowdsourcing 113

Crowdsourcing Open Source Microsoft Cost 113

Atom Thought

MARCH 16, 2009

Recession is the best time to keep in touch with your customer, to maintain the quality of your product and to keep the customer engaged for feedback and in new product development.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Atom Thought

AUGUST 13, 2010

Dell invites people to participate in discussions, submit ideas for new products and improvements, and vote for other ideas. The answer to this lies in Close Looping. Look at a 3 year old endeavour of Dell, christened, Ideastorm! Dell is clearly close looping by showing to people –what happens to their ideas.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Atom Thought

MARCH 9, 2009

Anyways, a large chunk of spending by BFSI can be attributed to generating and buying leads for various products including loans, insurance and credit cards. Caveat: We have used various surrogates and assumptions, including in-exhaustive range of products and lead fee. Total Market Value @ INR 95: INR 19 Cr. USD 3.8m) per year.

Insurance 133

Insurance Banking Marketing Crowdsourcing 133

Atom Thought

FEBRUARY 16, 2009

The article also attempts to explore the key reasons why the affinities are developed and if there’s any merit in launching me-too products! And precisely why this article becomes very relevant for Indian Social Networking Platforms!

Social Networking 100

Social Networking Sites Strategy MySpace 100

Atom Thought

JANUARY 5, 2009

Product different from what was described or promised. Card-holder not satisfied with quality of product or services. I had ordered a mug and a T-shirt, and even after almost a month and repeated reminders, I never received the products! Card not used within valid expiration date. Services not rendered.

Retail 100

Retail Banking Crowdsourcing System 100

Atom Thought

NOVEMBER 23, 2008

So, in the home segment, one can be very innovative and sell the products at varying degree of premiumness: I think we are not being very innovative in this segment. We all know (through popular Intel ads) that a PC can improve educational productivity in a child. Can anyone of us illustrate HOW?

Marketing 100

Marketing Education Collaboration Exercises 100

Atom Thought

FEBRUARY 18, 2010

It can instantly connect all professionals who do business together, and also add some prediction technology so that service providers know when to pitch for which product to which person. Coming back to the first question: What happens if Microsoft Outlook becomes a PROFESSIONAL NETWORKING PLATFORM?

Google 157

Google Flickr Yahoo Microsoft 157

Atom Thought

DECEMBER 19, 2009

If I were to get offers of products near the places I frequent regularly, what more do I want? Imagine how useful this could be in India at Commonwealth 2010, when we would experience huge inbound travel traffic-many of them would want to explore various places and how they will use FourSquare to discover locations. Going the HyperLocal Way.

Foursquare 100

Foursquare Twitter iPhone Crowdsourcing 100

Atom Thought

SEPTEMBER 16, 2011

Milo is a local ecommerce platform- that allows users to search and buy products within a specific geography. ebay had sold USD 600M of products through mobile phones in 2009, and tosay 10% of all ebay sales are on Mobile phones in UK). This will also be integrated with the Open Source Platform.

Open Source 214

Open Source Retail Mobile Comparison 214

Atom Thought

MAY 20, 2010

What he means by this is that the next generation enterprise will have to create products and services customized for every single consumer and in order to do so they need to source resources globally. No single frm or individual can have a complete monopoly towards satisfying customized needs of individuals in the new age of business.

Social Media 174

Social Media Forums Collaboration Metrics 174

Atom Thought

NOVEMBER 22, 2008

Transparency and being in loop (update on status and clarity on product). Un-biased Choice. Un-intrusive Service. Flexibility and convenience of application. Advisory and hand holding. Now, I am sure most of us had the (mis) fortune of logging onto one of the above financial portals….and I am working on creating a very exciting web 2.0

Banking 100

Banking Strategy Web 2.0 Applications 100

Atom Thought

MAY 22, 2012

They invested most of the money in product development, user experience, logistics, payments, infrastructure and achieving consistency in everything. These companies did invest in consumer acquisition and brand building after a certain duration; but very clearly never started with it.

MySpace 250

MySpace Yahoo Microsoft Buy 250

Atom Thought

FEBRUARY 7, 2011

that on local classifieds site it will be even more difficult- given that largely there will be used products with no warranties etc. People can themselves surf and visit the person to see the products listed and take a call. So in a way, in India, local/classifieds sites can be a precursor to ecommerce usage.

Buy 170

Buy Issues Sites Education 170