Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

OCTOBER 21, 2011

I feel it takes into account the different areas in which social media can impact (PR, Digital Marketing, Product Development, Customer Service) and even more importantly, it gives the client some flexibility to weight certain elements so they reflect the business goals of their company.

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

DECEMBER 22, 2011

Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

JULY 7, 2011

I think its a brilliant integration of Google’s products. Its not that I don’t like Google+, I do. I think its elegant. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MAY 5, 2015

I don’t care how awesome your product is – you HAVE to think about branding and marketing for your startup. Everyone’s thinking “splash” and no one is thinking “strategy.” ” Here’s a pro-tip: “Splashes” without “Strategy” are usually huge wastes of money.

Startup 100

Startup Tips Brands Marketing 100

Akamai Marketing

FEBRUARY 8, 2011

THANKS AGAIN for a great product! Its great to know how you calculated the influencials – thanks for sharing that! Finger’s crossed for an option to remove own activity! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

AUGUST 29, 2011

I don’t have to produce the product, its done automatically. They’ve done a great job of expanding ways to have control over the content as well as the look and feel of the product. sends a daily tweet automatically and mentions the contributors by handle. is to curate your Twitter list carefully.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 14, 2013

If your branding it, make the product part of the story, not THE story. . There were some great branded viral videos in 2012 , my personal favorite was the Dollar Shave Club, which was appears deceptively simple, but once you break it down you realize its the product of a lot of talent and planning. Not all that helpful, right?

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

NOVEMBER 10, 2011

Also spend some time monitoring the social web for mentions of your company and products, this may help you understand the places you SHOULD go when you’re ready. You want community in place BEFORE you need them, which means you’ve already created the relationship.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

DECEMBER 31, 2013

The people who care enough to talk (good or bad) about your product or service. So here’s what to do: Don’t sweat the “inactive” people, focus on the active people. The people most receptive to your message. And by the way, when a lot of people slam a business on social media, it’s almost like a cry for help.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

MARCH 29, 2011

Maybe the intern gives the inside scoop on how new products make it to the customer. All your writers so know what their goals are before they start and they should all be writing consistently with that goal. Maybe the janitor regularly posts his great ideas – and asks readers to vote on them. Be ruthless.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

For productivity tools in particular, people are increasingly willing to pay for apps. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend. Mobile apps aren’t going away – people love their ease of use.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

NOVEMBER 6, 2012

Give good advice about the products you sell, tell your potential clients what you tell your family. Tell your customers the pros and cons about how your different products compare, or what they should know when they buy a particular product. . Be honest and transparent. It adds to your credibility.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 15, 2013

Or maybe, you need product enhancements… Myth #3: We’ve Got a Social Media Policy; Our Employees Are Ready. .” First you need to answer the question of WHAT your impediment is to sales. That’s where you’re marketing comes in. But it also might be where your customer service comes in.

ROI 194

ROI Social Media Policies Creative Commons 194