Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. A more official rollout can be expected in the near future, but for now brands should prepare enhanced engagement strategies for their followers in order to leverage these new products to the best of their ability.

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Social Media Does Not Exist

Adam Cohen

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Will there be future demand for products? That stuff is important to the business, no doubt. More about this blog here.

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

If product marketing teams operate independently, they won’t have the benefit of getting the most out of content and to the customer they may appear disjointed or out of sync. The budget question comes down to the fact that content generation requires funding – manpower, skills, assets.

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Engaging the Right Audience on LinkedIn

Adam Cohen

This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. Imitation is Flattery.

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I Will Not Write About Old Spice

Adam Cohen

I also won’t tell anyone how their High Endurance deodorant was the fascination of my fraternity in college as the best working product out there, and how word of mouth made it successful. This was long before “social media&# back in the days when we had to use modems to connect to AOL 2.0. More about this blog here.

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Abrams certainly has a track record to intrigue and providing fans a way to engage this deeply before the movie has begun production is quite remarkable. I can’t admit I solved any of this personally – that wiki sure did help – but I have to admit I am intrigued to say the least and looking forward to more.

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