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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel. Metrics to gauge whether a travel app is taking off.

Tourism 114
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Pinterest Announces Expanded Launch of Premiere Spotlight Ads, Previews Travel Catalogs

Social Media Today

Some new ad options to consider in your Pinterest marketing process.

Travel 154
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Pinterest Announces Expanded Launch of Premiere Spotlight Ads, Previews Travel Catalogs

Social Media Today

Some new ad options to consider in your Pinterest marketing process.

Travel 148
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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Great travel brands excel at managing new and existing relationships with content producers who can share authentic brand experiences through their content. Micro-Influencers for the Win.

Travel 63
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How to Save On Business Expenses

The Realtime Report

Reevaluate Your Business Travel Costs. In a world where communication technology is advancing at the speed of light, business travel is becoming less and less necessary. That said, not all business travel is avoidable. That said, not all business travel is avoidable. Streamline Your Billing Processes.

How To 148
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How Online Travel Agencies can be More Like Amazon

Pixlee

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. Simplifying the Checkout to Increase Conversion.

Travel 45
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How AI insights improve decision making

Sprout Social

This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible. AI insights are the knowledge and understanding gained by analyzing complex datasets using AI.

Sentiment 109