Debbie Weil

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

Your sweet spot is where what YOU want to achieve using social media coincides with what your audience wants. While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback.

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Sweets and Tweets: Tony Hsieh Isn’t the Only One Delivering Customer Happiness

Debbie Weil

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? Moving the Needle Using Social Media. Does your organization need one if you are "listening" and "interacting" via social media?

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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

So it’s a hearty (but ultimately creative) process to work with Ignite’s 5 minute constraint. I knew I wanted to talk about the phenomenon of baby boomers’ rapid adoption of social media. It’s a powerful, powerful process. I found this to be the most difficult. But what was the story? -

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Gotta Run: I Have to Do My (Facebook) Messaging

Debbie Weil

But really… he and a team of 15 engineers spent 15 months developing Facebook Messages (I’d call that an “insular” development process, given Facebook’s 500 million users). Facebook’s new system doesn’t replace email per se; it’s a “messaging experience” that combines email, texting, IMing and social media updates.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success.