Dave Fleet

JANUARY 4, 2011

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. One of your foundational steps when embarking on a social media program should be to determine how you will structure your activities – centralized? Hub and spoke?

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

SEPTEMBER 7, 2011

Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact.

Social Media 375

Social Media Strategy Content Compete 375

Dave Fleet

SEPTEMBER 27, 2011

Last night I spoke on a panel for the American Marketing Association on the topic of “ How to launch and implement a social media initiative.” ” One of the questions revolved around whether panelists had encountered problems with legal departments when introducing social media initiatives.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JANUARY 26, 2021

Social media usage has surged while wide-reaching lockdowns have accelerated digital transformation for businesses over the last six months. Social media issues just scratch the surface. Social media is not homogenous – and it’s not going away. Legal privacy policies are no longer sufficient.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

FEBRUARY 18, 2013

An hour and fifteen minutes later , the account was suspended, but not before the news spread across the social media fishbowl at lightning speed. How robust Burger King’s security processes for their social media channels are. As often happens, a huge amount of basement punditry has already begun.

Twitter 415

Twitter Social Media Communities Company 415

Dave Fleet

AUGUST 24, 2010

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the voting process has begun. Our panel will focus on the internal corporate implications of social media adoption within companies from a variety of perspectives: PR agency, corporate communications and HR.

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

AUGUST 22, 2011

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. It acknowledges that social media isn’t the second coming.

Review 369

Review Case Study B2B Marketing 369

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Create a process for handling inquiries. Ultimate Fightbook.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 11, 2013

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? More recently, he released a more focused look at the tensions facing companies who are looking at scaling their social media. Enterprise Deployment vs Organic social growth. Global vs Local.

Team 378

Team Organization Social Media Campaign 378

Dave Fleet

MARCH 5, 2012

While the more socially-advanced companies with significant investments are already doing this, this will become important for all companies with paid investments in Facebook.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

MAY 30, 2011

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give. City Life Film Project.

CSR 218

CSR Remix Authentication Film 218

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading).

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

OCTOBER 4, 2011

The 13-part series of posts I wrote on communications planning walk through the process of creating a communications plan, from start to finish. Here’s a chart of the daily traffic to the post: Doesn’t look much like the typical ‘long tail’ image of traffic over time, does it? I got to wondering why this is happening.

Content 279

Content Applications Sites Process 279

Dave Fleet

DECEMBER 2, 2010

Let me explain further… You shift from earned to paid media. If we break online communications into different spheres – owned, paid, earned and social media – PR has traditionally played in the “earned media&# space. Earned media brings with it lots of advantages.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MARCH 17, 2011

Sadly, thanks to the panel picker system – which I think is a broken process that leads to catchy titles and popular people winning the day over interesting sessions – the quality is hit-or-miss at SXSW.

Content 323

Content Conference Flipboard Meeting 323

Dave Fleet

SEPTEMBER 28, 2012

Social media, says the report, drives less than 1% of online sales. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2012

If you’ll be at BlogWorld, I’m presenting “ Six Important Shifts in Social Media Strategy ” at 10:15 on June 5 and let me know if you think this technique worked for my session! (If Refine and rehearse. You’re almost there. What do you think?

Conference 415

Conference Sample Samples Discount 415

Dave Fleet

APRIL 25, 2011

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Cameras were introduced into legislative forums to broaden access to the political process. Instead, they have turned debates into grandstanding for TV, and now – with the growth of social media – into grandstanding for the Internet.

Education 256

Education Forums YouTube Social Networking 256