Techipedia: Tamar Weinberg

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Facebook’s famously rigorous screening process for new employees is designed to find people with not only the right skills to do the job, but the right attitude. Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. This isn’t as tricky as it may sound, as again you can incentivise the process. Promotions/Offers. Customers love to receive offers, especially if they don’t have to work for them.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

If you have a blog-based website (through WordPress or Blogger), you may be able to automate some of the posting process by installing the Social RSS application. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store.

Industry 231
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The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

The buying and selling of each impression takes place in real time via Real-Time Bidding (RTB), making the entire process as efficient as possible. At the most basic level, Search Retargeting is a fairly simple three-step process: A user searches for something on a site or search engine by entering search terms. Media Buy Efficiency.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

The goal, if I understand you correctly, is not to help everyone, but to make everyone feel like they’re being helped (and hopefully helping some people in the process). The onus is on the company to make the customer feel like they matter. It’s less about service and more about perception of service.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Brian Simpson is a cancer survivor and discovered Twitter in the spring of 2008 when he endured the grueling process of chemotherapy for a period of 7 months. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’

Hotels 245
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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Customer testimonial videos are a great way to reinforce existing relationships through a two way process: both by your business recognizing and appreciating its best customers, and by the customers themselves going through the process of clarifying and expressing what it is specifically that they love about your brand.

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