Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
This is broadly defined to include anything from unclear landing pages, a lack of a privacy policy, misleading ads, or unclear billing practices. Conduct and act upon a Net Promoter Survey. And Google reserves the right to suspend any advertiser’s AdWords account if it concludes that the advertiser is treating customers poorly.
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