Dave Fleet

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Privacy Concerns? The only question that worried me during the demo I received revolved around online privacy. I do think they need to answer the privacy questions, though.

Sysomos 273
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Digital is facing a Trust Crisis

Dave Fleet

While social media usage surged over the last six months during the pandemic, and people continue to use it as a news source , there is an ever-widening trust gap between the number of people using social media and their trust in what they see on those platforms.

Privacy 397
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The risk of building your social media house on someone else’s land

Dave Fleet

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Penn reminded me of in his latest newsletter ( which is always excellent and worth subscribing to ).