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A Privacy-First Digital Marketing Landscape

Dave Fleet

We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Privacy is mainstream. Privacy-related topics have never been more mainstream in society than they are now.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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Meta Shares New Insights to Improve Ad Performance Amid Privacy and System Changes

Social Media Today

Meta's 'Performance 5' provides a framework for maximizing your Facebook and IG ad results in 2022.

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WhatsApp Adds Encryption for Chat Back-Ups, Closing a Loophole in its Privacy Systems

Social Media Today

The option will further close off WhatsApp data, which will no doubt raise the hackles of law enforcement and other regulatory groups.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Monitoring is surveillance.

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Facebook Profile Suffers Negative Attack

Bill Hartzer

Is it possible to suffer a “negative” attack on a social media account or profile? My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. Sure, it is.

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