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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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How To Protect The Privacy of One’s Mobile Device

The Realtime Report

How to Protect the Privacy of One’s Mobile Device. However, not many people realize that mobile devices have even more data privacy concerns than computers,” said Ruby Gonzalez, Communications Director of NordVPN. NordVPN has put together some advice on how to protect one’s privacy on a mobile phone: Recognize suspicious SMS.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. And a 73% conversion rate for SMS… I mean, come on!

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website.

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

Many users have expressed concerns with the new app’s privacy settings, permissions, and use of the app. Facebook’s Privacy Terms Are Not New. Facebook holds the same privacy settings for all its apps and they are not all that different from any other messaging app. Facebook’s Messenger App is Not New.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

However, social media is subject to the Privacy Rule. If you want to use SMS, WhatsApp, or social messaging services to send appointment reminders, you need to send them without any PHI included. Instad, you need to take your understanding of the HIPAA Privacy Rule and apply it to social media.