Dave Fleet

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. Critically, Audience also lets you assign a dollar value to visitors based on their visits to competitor sites, to help determine the ROI of your social media activities.

Sysomos 273
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Disclosure And Facebook’s Social Plugin

Dave Fleet

My colleague Suzanne Marlatt flagged the way the National Post is addressing the issue on its site. If you are commenting using a Facebook account your profile information (job/employer/location) may be displayed with your comment depending on your privacy settings.

Privacy 333
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Personalities, Policies & Problems: Companies and Employees 2.0

Dave Fleet

If you like the sound of the panel, you can vote it up at the SXSW Panel Picker site. Privacy & Social Media (Craig Daitch). Trust and Control – The Future of Privacy Online (Colin McKay). Should companies block Facebook, Twitter etc in the workplace? What role can and should social media play in recruiting?

Policies 274