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10 New Retails Trends You Need to Know for 2023

Hootsuite

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 104
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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors."

Privacy 107
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? And what about privacy? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149
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The role of artificial intelligence in business in 2024

Sprout Social

Understand the voice of the employee AI analyzes employee feedback from various sources, such as surveys, performance reviews and social media. Identifying physical anomalies AI algorithms are also adept at detecting unusual patterns, significantly contributing to sectors like retail, banking and public safety.

Patterns 119
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Here’s an SMS marketing example from CB2, a home furnishings retailer. SMS surveys collect customer feedback quickly and easily. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Adherence to privacy laws and regulations.

SMS 106
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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." The agency surveyed 1,874 U.S. Does that creep you out?

GPS 81
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Five questions your marketing team should be asking about location-based technology

Visually SM

In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Retail/mail order (including online retail: 40%. Financial services and insurance: 37%. Telecoms: 30%. Travel and hospitality: 33%.

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