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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Placed can even access the compass and accelerometer on users’ phones, and has software to help pinpoint your location even when the data isn’t clear (ex: if you’re in a basement). With so many Americans up in arms about government tracking and surveillance, are consumers too creeped out by this technology?

Privacy 164
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Post Performance Report: Brands transforming social customer care

Sprout Social

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. A major part of that is their care team.

Report 66
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3 Facebook Search Tips You Might Not Know About

agora pulse

Recruiters could try a string like “software engineers who live in Boston, graduated MIT, and like Python.” ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” Many saw this as an invasion on privacy. Life after Graph Search.

Tips 127
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2019 Social Media Trends to Watch

Ignite Social Media

In recent months, we’ve seen user engagement drop on social media posts due to a combination of factors like news feed algorithm changes and privacy concerns. AR is adaptable to hardware and software that consumers already own and use. Stories Use and Engagement Will Continue to Grow.

Trends 143
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Understanding Martech niches (from chiefmartech.com): PR

Audiense

The Martech industry is ever changing: new media channels constantly emerging, new software categories, new tags, and new roles almost every day! Commerce & Sales: Retail, Proximity & IoT Marketing. Data: Governance, Compliance and Privacy. Social & Relationships: Live Chat & Chatbots.

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Your guide to creating a social media policy

Sprout Social

A well-crafted social media policy: Defends against security risks and legal issues: Social media presents complicated considerations for things like privacy law. The retail company states that no regular employee should answer customer complains or questions directed towards the company.

Policies 111
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The big challenge for social media attribution

The Way of the Web

retailers, in comparison to 40% coming directly, and 34% from search. There’s no cookie or tracking software which can account for that. This particular example stuck in my mind, but the same process is happening much more often and is going uncredited by me, let alone analytics software. Can the gap be closed?