The Realtime Report

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? And what about privacy? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149
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43% of US Broadband Households Plan to Purchase a Smart Home Device in 2019

The Realtime Report

Additional data from Parks Associates: 35% of consumers report experiencing a data privacy or security issue in the past 12 months. Topics: Channels: Broadband and Security Providers, Retail, Insurance. Privacy and Security: Protecting Consumers. Managing the Home Network: Wi-Fi, 5G, and Mesh Networking.

Insurance 127
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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Consumers opt in to this tracking via mobile app, and can turn off the ability to share location data.

Privacy 164