Sherrilynne Starkie

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. It’s anonymous and the advertiser doesn’t get any usage data about the visitor, so retargeting protects shoppers’ privacy. via CrunchBase. Others report sales conversions up by almost 60 per cent.

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Top five: social networks are cleaning up their acts

Sherrilynne Starkie

In this week's top 5 must-know social media news, we see major social networks rolling out initiatives to protect privacy and increase transparency. Small and independent retailers take note. Top five: social networks are cleaning up their acts. Listly by Sherrilynne Starkie. Facebook, LinkedIn, Twitter and Pinterest are all featured.