Bluetooth Wireless Proximity Based Marketing : It works like local TV advertising on cable or network channels where a customer in a particular location will be served custom ads for that area. You will receive an ad or a message based on the location your wireless device is picking up. Your customers are not confined to their homes or offices. Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. And don’t think cell phones are the only mobile medium worth considering. MORE >>

Consider this as a list of my top predictions for 2012: Device price points will continue to drop — and we’ll see more offers that provide consumers with a product at a discount provided they agree to receive ads. As more people begin to access the Web using a wireless device than they do using a PC, it will become crystal clear to brands, agencies and companies across the ecosystem that they can’t afford to treat their mobile strategy and presence as an afterthought. ” And mobile loyalty and CRM will also move up the business agenda. MORE >>

In a note to clients Sacconaghi wrote that a lower priced offering could help Apple secure a more dominant installed base. The dual facts that (1) iPhone has not been available at several very important global carriers and that (2) it carries a very high price point have contributed to creating an opportunity for Android that has been successfully exploited. Would it pay for Apple to introduce an iPhone device with a lower price tag? Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association. So where does Google stand? MORE >>

The increase usage may correlate to price.  It was found due to “all-you-can-eat&# data plans that wireless customers are actually paying roughly 1 penny per message.  By Erik Qualman. Nielsen Study on Under-Aged Text Messaging in the U.S. reveals the following: + American teenagers are using 3,146 text messages a month. Teenagers send more than 10 text messages per hour [not sleeping or in school]. Under 12 segment sends 1,146 text messages per month. Under 12 segment sends more than 4 text messages per hour [not sleeping or in school]. MORE >>

Apps can vary in price from a few bucks to millions of dollars. Sam Chan, Wireless Industry Partnership @wipjam. While the excitement may be about apps aimed at consumers the real opportunity may be in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results. which is now available for pre-order via Amazon and Barnes & Noble , and slated for release as a book — and later an e-book — on March 18. In a word: huge. Made to order. MORE >>