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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. The fact is, both tools can do the job pretty well (hence their popularity). If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. But overall, Vocus customer service was excellent. So which is best?

Vocus 44

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. rapidly proliferating collection of tools are being developed to meet the need. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Several pricing options are available, most under $500 per month. Vocus.

Tools 41

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted. Google+ Tools. Pinterest Tools.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? “Free&# is always a popular price point, but in the world of social media tools (as in many other areas of life), you get what you pay for.

Tools 61

100 Media Monitoring Tools for PR

www.pamil-visions.net

Some offer in-depth features, but the price is too high; those that are free are not always that complete, or fast enough, or in-depth enough. Hopefully, this list will give you enough choices, and if you know of a monitoring tool you’d like to recommend, please use the comments box. Sprout Social is more than a brand monitoring tool. Steal customers away. million posts.

Tools 42

PR Tools That Don't Rhyme with Focus or Vision

blog.journalistics.com

Journalistics Home About Subscribe PR Tools That Don’t Rhyme with Focus or Vision by Jeremy Porter on September 13, 2010 I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. We did it for fun and it’s free. et al.

Vocus 35

BlogDash Launches; Offers Relationship-Based Alternative

Spin Sucks

Every once a while a tool comes around and you think, “I have to have that!&# And you have to have it so much, you’re willing to pay for it (cough, see yesterday’s blog post , cough). Now that they’ve launched, and now that they’ve listened to feedback from their beta testers, you have a tool available to help you in your targeted and relationship-based blogger outreach. It’s not a list developer, like Cision, Burrelles, or Vocus. Blog Social Media blogdash blogger outreach burrelles cision david spinks scribnia vocus

The Future of Social Media

Webbiquity SMM

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. Our human species originated, ballpark, 250,000 years ago. Digg this!

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity SMM

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 So Far (August 16, 2010). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010).

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs. investor), Vocus. social media software social media toolsThe social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion.

Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Think of it as the world’s easiest, one click email sign-up form, as you see here from Vocus. v/bYwJZ7JrrEK.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Adam Sherk June 29, 2010 at 4:15 pm Well done Lee There’s probably a program out there that could string together all 75 with some verbs and prepositions… Frank Strong June 29, 2010 at 4:38 pm Nice post Adam, we’ll have to see about adding a link to our tools and tips page! Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com.

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Perhaps your readers aren’t quite ready to have a one-on-one conversation with a member of your sales team, or even think about how your pricing fits into their budget? Example: Did you find our blog formatting checklist a helpful tool for content marketers?

YES, WE CAN: Measure Social Media

tonidelrio.com

Align expectations, Social Media is indeed a powerful tool but it alone will not fix brand fundamentals or turned around a business declining trend if business fundamentals are not in place (such as, price, value equation, distribution, etc.) Pick a tool and undertake research There are several tools, both paid and free, to measure Social Media impact.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Scout Labs appeared on the scene in February after two years of testing and development and they have a very nice social media monitoring tool. Scout Labs is a self-serve, web-based tool priced for small to mid-sized business and brands. Still, if there is something to be had with Scout Labs for a better price, we ought to know what it is. Any tips for using these tools?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook is seriously becoming a powerhouse tool though. Lets remember that Facebook is one possible tool, not the ultimate. It is a tool.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 8 Wrong Questions PR Firms Are Asking About Social Media August 18th, 2010 |Written By: Jay Baer | View Comments Tweet The enthusiasm about social media among public relations professionals is rampant, and encouraging. What’s the hot new trend in social media that we can bring to our clients?

ITDatabase vs. Cision for tech PR? The difference is shocking…

www.pageonepr.com

You really need to have an appetite for discovering new tools, because there is a definite “first mover&# advantage. One new tool that Page One has been evaluating recently — ITDatabase (www.itdatabase.com) — was actually created by a former Page One employee, Travis Van. They are viewed as spam tools. 17 Responses to “ITDatabase vs. Cision for tech PR?

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook is seriously becoming a powerhouse tool though. Lets remember that Facebook is one possible tool, not the ultimate. It is a tool.

BuzzStream Next Must-Have Software For PR Professionals

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me BuzzStream Next Must-Have Software For PR Professionals June 9, 2009 · View Comments Share Jason Falls The technology and fusion of ideas to create new tools for public relations professional keeps getting better. Hope this post helps as our SME readers dive in and give you good feedback on the tool.

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