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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. The fact is, both tools can do the job pretty well (hence their popularity). Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. Online news release distribution.

Vocus 185
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. Several pricing options are available, most under $500 per month.

SM2 202
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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted.

Blogger 196
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we find a social media guru to add to our team? You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Its important for PR firms to realize the value of it, not only for their teams, but how they show, demonstrate and teach their clients.

Questions 160
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15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

One of the most effective ways to use your blog posts as a community-building tool is to invite your readers to leave a comment. Perhaps your readers aren’t quite ready to have a one-on-one conversation with a member of your sales team, or even think about how your pricing fits into their budget? Facilitate Comments. Learn More.

Sample 111
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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Adam Sherk June 29, 2010 at 4:15 pm Well done Lee There’s probably a program out there that could string together all 75 with some verbs and prepositions… Frank Strong June 29, 2010 at 4:38 pm Nice post Adam, we’ll have to see about adding a link to our tools and tips page! I enjoyed your comments.