How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Hootsuite
NOVEMBER 24, 2022
Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.
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