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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. Engagement on social media doubled throughout the campaign (from 4 to 8%), and organic social impressions reached over 4x the total followers at the time.

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The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. It’s likely we will see even more providers resorting to tiered pricing plans for data. Similar Posts: Facebook, Sharing, Social And Me.

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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Government Use of Social Media – “In Addition to,&# Not “In Lieu of&# Tue, Apr 27, 2010 Government 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Reward them with a significant discount over the price they’d pay if they waited until your product, album, or project is complete. Show your face in the video. Dress nicely and smile. The speaker’s Kickstarter campaign raised $938,000, just shy of $1 million, after setting an initial goal of $125,000. Be passionate.

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My First Laptop

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me My First Laptop January 12, 2009 by Taylor Marek While we are on the subject of laptops, I might as well let you know about the first laptop I got. I purchased my first latop in Nov of 2007.

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Hoping We Act More Cellularly Responsible

Ari Herzog

The price they pay is dependency on a little piece of fallible electronic gadgetry that may malfunction, get lost, or, in extreme cases, be demanded at gunpoint. It was manufactured by Nokia, powered by Verizon Wireless, and, in 2000, was my new best friend. They are, in short, free to be more irresponsible adults. How dare we.

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

On the webinar, the dealer principal shared how he was able to increase their average gross profits, reduce price discounts as the sales desk by more than 50%, and find the pricing “sweet spot” in his market for every new vehicle to maximize gross profit.