The Challenge of Online Selling for CPGs
Idaconcpts
MARCH 23, 2013
From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. According to an Integrated Marketing Services survey in February 2012, Millenials, Generation X and baby boomers all are looking for better prices, free shipping and same-day service as much as possible.
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