Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Does product pricing influence the purchase decisions of your customers? According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

JUNE 5, 2013

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Mobile tech and devices are crucial to this process.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

NOVEMBER 1, 2013

That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

MARCH 23, 2010

1) Customers prefer a good customer experience over price – being the low cost provider in any industry is never a safe place to play. Someone can come in and undercut you (think Sam Walton against every major retailer). But in a recent survey by Forrester customers in every major industry preferred good customer service to price.

Social Media 211

Social Media Retail Loyalty B2B 211