Socialized

OCTOBER 1, 2009

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. Consider PCs.

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 20, 2012

” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Important notes on this taxonomy: This list is not exhaustive.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Social Media Tools. What should I monitor for? Social Media and Online Video.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The methodology and use of media tools is the same, it is the message itself that differs. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

JANUARY 19, 2012

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. media mentions), competitors and countries.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

MARCH 27, 2017

Fortunately, social media management tools are increasing in number and sophistication as well. As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Sprout Social.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. I don't think that the secretary needs to know every tool, channel and strategy that the firm uses but she does need to know the difference between a Facebook page or profile.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

FEBRUARY 23, 2012

” The classic one, and Marcus Sheridan talks about this a lot in his presentations, is the reluctance to put pricing on your website. Jay : We don’t want to put pricing, because it’ll disqualify us. We do use a combination of tools. One of the tools we use is Radian6. Eric : Yes, oh yes.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Tools.

Social Media 200

Social Media Tools Strategy Tips 200

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Social Blogging Tracker , covers blogging, Facebook, and Twitter tools and tips. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Cool Social Media Tools.

Review 200

Review Tools Social Media Klout 200

Techipedia: Tamar Weinberg

JUNE 16, 2010

What you should do is to be insightful, insightful, insightful… and then “New price reduction on our favorite product, “X”. If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. PostRank is becoming one of my favorite tools.

Questions 277

Questions Social Media How To Postrank 277

Buzz Marketing for Technology

FEBRUARY 9, 2011

Radian6 – I originally started with a firm that I own here at Avaya. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275