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Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. The post Ad Prices are Going Back Up appeared first on Jon Loomer Digital. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Are your ad costs going up?

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X is Looking To Launch New Tiered Premium Pricing Packages

Social Media Today

There'll be a cheaper version, as well as a higher-priced, ad-free option.

Price 205
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Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Social Media Today

Meta says that it has been working to address some problems in its ad delivery process.

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Study Finds Only One Type of Consumer Dictates Price

The Realtime Report

Study Finds Only One Type of Consumer Dictates Price Researchers compare multiple categories of shoppers and find the linchpin It’s commonly assumed that the supply and demand economics of the consumer marketplace dictate price. Or, if supplies of that product are more scarce, again, prices will likely be higher.

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Thousands of Subreddits Set to ‘Go Dark’ Next Week in Protest Over API Pricing Changes

Social Media Today

Reddit's looking to increase its API pricing to recoup more money from generative AI developers, but the move could price out smaller firms.

API 150
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Meta Advertisers Report That System Glitches are Pushing Up Ad Prices

Social Media Today

Meta says that it has been working to address some problems in its ad delivery process.

Price 177
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Twitter Provides Additional API Access Tier to Address Pricing Concerns

Social Media Today

Twitter's API access price hikes have put many projects on-hold.

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