The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. stopped reading press releases a long time ago.
Easter Bunny Kicked Out of PRWeb Press Release Web Site
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel. Marketing
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Is the Press Release Dead?
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
This guest post is by Frank Strong of Vocus. Most bloggers understand that online press releases can drive traffic. Press Press releases are powerful ways to reach people through search. As As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger.
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.
27 (of the) Best Social PR Guides and Tips of 2014
JANUARY 6, 2015
Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What Journalists Really Think Of Your Press Release by Forbes.
What the Playground Can Teach you about Social Media
Convince & Convert
JUNE 1, 2011
Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Go beyond writing a press release , a blog or posting company content into social streams. Social Media Marketing Guest Posts personal branding PRWeb social media PR stacey acevedo VocusIntegrating social media into your online marketing mix can be a lot like the first day of school. The marketplace, and the playground, is filled to the brim with those both mature and immature, those that are outspoken and shy and each has its very own set of rules. Make Sure to Make Friends.
Social Media Dominates 2010 PR Planning, But SEO Increasingly in.
DECEMBER 2, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix.
5 Tips for Forging a New Brand
MARCH 25, 2013
Complexity is the enemy here. 3) Plan a surprise: Too many brand launches start with a simple blog post, press release or an email that says, “We’re open for business.” version of this post originally ran on the Vocus blog. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand.
Social Media Marketing - Is Your Business Ready?
SEPTEMBER 24, 2010
Are you conducting a formal effort at monitoring social channels using a social media monitoring/analysis software application? (Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6) Is there a particular business unit, division or product that can serve as a test case? Have you started something you really weren’t ready for? Do they prefer particular sites?
PR Tools That Don't Rhyme with Focus or Vision
OCTOBER 31, 2010
Journalistics Home About Subscribe PR Tools That Don’t Rhyme with Focus or Vision by Jeremy Porter on September 13, 2010 I’ve used products from Vocus , Cision , BurrellesLuce , PRNewswire , BusinessWire and Marketwire in the past, and they’ve all helped me get my work done faster and deliver stronger results for clients. It’s one of the easiest ways to get press.
100 Media Monitoring Tools for PR
OCTOBER 31, 2010
PR specialists use Press Army to monitor their customers brands; to quickly identify key issues, understand consumer opinion, identify opinion leaders and plan appropriate strategies and responses. Vocus PR – track and evaluate company, product and spokespeople mentions, monitor issue response, check on industry trends, and track competitors. Steal customers away. million posts.