Waxing UnLyrical

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

You can connect with her via Twitter. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. She loves chocolate, and hiking in the mountains.

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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. There are some common myths about PR professionals, regardless of where they’re based, that include: We love calling journalists after disseminating a press release.

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Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

For example, when writing a press release ensure your headline provides enough detail to engage readers while leveraging your sub-head to deliver the scene. You can read more of her musings at elenabosch.com and then connect with her on LinkedIn or Twitter. Draw readers in using imagery, analogy and emotion.

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Is Twitter For Bullies?

Waxing UnLyrical

It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). The author has a Twitter account , I’ll grant him that, but by the looks of it, doesn’t actually engage with anyone. Also, claiming that anonymity is the root cause of the problem is ill-informed.

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Monday Roundup: SEO Tips

Waxing UnLyrical

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. Twitter Facebook Google+ LinkedIn Monday Roundup: SEO Tips. Hence the seven posts below.

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Where Are Our Fundamentals?

Waxing UnLyrical

When solid fundamentals combine with the knack for brevity that is required in social media, you will see that skill set carry much further than Twitter. Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. Good old networking.

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Monday Roundup: Success

Waxing UnLyrical

The Art of the Perfect Press Release Follow-Up. Why: How do you effectively follow up with journalists after a press release? Twitter Facebook Google+ LinkedIn Monday Roundup: Success. Why: Are you too focused on being busy? Jason Sprenger shares the secret to true success: happiness. Based in the Washington, D.C.,