Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

DECEMBER 28, 2011

I’m a social media expert as seen on <CABLE TV STATION> ”. By now, everyone is some kind of social media “expert.” Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. And that was it.

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Press Release Flickr Newsletter Comparison 222

Waxing UnLyrical

APRIL 29, 2013

” The good old press release for example; it’s still around, but now we have social media releases. I’m glad that line of thinking has changed! On the PR front, of course there is so much that has been “rewired.” The newsroom? And one of the most important, in my opinion, is research.

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Press Release Research Consultant Flickr 206

Waxing UnLyrical

JANUARY 17, 2014

Some say PR isn’t just press releases. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. That’s like saying tomatoes aren’t the only fruit! Image: Théo via Flickr, CC 2.0.

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Do not send press releases. The timeframe. That’s a lot ! Do not send blanket pitches. Do not send attachments, unless you’re asked for them.

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Case Study Blogger Study Campaign 256

Waxing UnLyrical

JUNE 8, 2011

about being connected to other people in social media is when you get the chance to help them out. Media coverage, offers of help, press releases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis. One of the best things.

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Press Release Flickr Groups Groups 194

Waxing UnLyrical

JUNE 14, 2011

From the pitcher: Shonali, The release below details a unique product that helps <blah blah blah blah> We would be happy to forward photos of the <product name> or help in any other way further. Thanks and look forward to hearing from you soon. You’ll have to let me know if either exist.

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Sample Samples Press Release Flickr 246

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. In fact, I believe that most people who use social media do so in their own name and are just as savage as those who don’t. Image: Shareski via Flickr, CC 2.0.

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Twitter Press Release Flickr Reputation 163

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. Believe me: saying I specialize in writing doesn’t hurt me one bit.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

JUNE 19, 2012

I was wondering/hoping you could tell me who is in charge of receiving press releases having to do with the garment and accessories industry? It looked legit – in fact, it has a decent social media presence – and I called it. I look forward to hearing from you soon!

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Press Release Aggregator Industry Flickr 242

Waxing UnLyrical

NOVEMBER 15, 2010

In this case, you probably want your release to rank well in Google News, where timeliness is of the essence. Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. In Google you get: Let’s face it.

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News Google SEO Postrank 274

Waxing UnLyrical

MARCH 30, 2011

In between media calls and writing press releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive.

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Web 2.0 Press Release FAQ Flickr 134

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

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Class How To Applications Course 227

Waxing UnLyrical

FEBRUARY 18, 2020

Social media metrics. Media engagement and tonality. Press release distribution. Finding tools that give them access to all of their information in a single dashboard which eliminates the need to log in in to multiple platforms to see all of the data that is being collected is critical. Customer sentiment.

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Data Metrics Press Release ROI 231

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. And that was it. That was supposed to be the story.

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Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. One example would be discovering which state’s residents are more likely to own the latest iPhone or Galaxy smartphone. Facts and figures are generally well-received and can support your company’s position.

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News Press Release Creative Commons Survey 203

Waxing UnLyrical

SEPTEMBER 23, 2015

PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Online & blogger engagement.

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Press Release Trends Blogger Eventful 100

Waxing UnLyrical

AUGUST 12, 2015

Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. Leads and engagement with topics are the primary drivers for our event development. For example, 2015 is truly the year of “ROI.” Sales metrics.

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Mobile Metrics ROI Press Release 100

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”

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Press Release Class Industry Comments 266

Waxing UnLyrical

MARCH 25, 2015

In equal partnership with her husband (working in their public relations firm that bore—and would always bear—his name alone), Doris worked as a freelance writer, wrote press releases, organized events, wrote articles and interviewed clients. Occasionally, she counseled clients in the arts, business, government, and education.

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Meeting Newsletter Press Release Library 100

Waxing UnLyrical

APRIL 2, 2016

You know… the “old” days, back when we didn’t have social media. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Today, social media doesn’t raise eyebrows the way it used to. Else why bother?

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Strategy Case Study Collaboration Communities 100