The Social Media Incubator

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What’s Your Company’s Social Media Policy?

The Social Media Incubator

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.”

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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb. You don’t have to be an online business to do so.

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Is Your Marketing Plan Integrated?

The Social Media Incubator

That’s a marketing plan that takes into consideration the traditional aspects of marketing (branding, public relations/press releases, TV, radio, print advertising, etc.) But do you need a blog, social media, search engine optimization, or e-mail marketing? Unfortunately, there’s no hard and fast rule.

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5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Participate in social media sites such as Facebook and Twitter to give your customers another easy way to connect with you. Are online reviews a bad thing? “If

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5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Participate in social media sites such as Facebook and Twitter to give your customers another easy way to connect with you. Are online reviews a bad thing? “If

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online.

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