Jeff Esposito

JUNE 18, 2012

How hard can this social media stuff be? In the social media space everyone is trying to skim some green off the cash cow. For the most part, I have no problem with it and make my share of money working within the social media space. I’m a ninja. The latest in this line of offenders is PR News.

Social Media 47

Social Media Press Release Conference Class 47

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Well, I’m here to tell you the press release is alive and well and useful.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

AUGUST 22, 2011

There are two big areas where PR firms just won’t let go, and are screwing their clients in the process: media relations, press releases and connecting with the media. This world ended with the onset of the social media world. Can you find an article that was written because of a press release?

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

JULY 15, 2013

PR social media Asiana Flight 214 company spokesperson NTSB' Little did the station and the public know that the prank came from an intern at the NTSB. If not, you should probably add that to your “To Do” list. On a random side note, do you think this kid will add this to his resume with the description “knows how to go viral?”.

Company 44

Company Transportation Press Release Apple 44

Jeff Esposito

JANUARY 21, 2014

Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. These top three channels are far more engaging to their audience than old channels like press release sites, print sources and annual reports. 7. Highest Quality Content.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

OCTOBER 25, 2010

It is not about media outreach, placements or press releases it is about humanizing a company and making an impression and passing the message along at the customer level. It’s about people and people relations – customers, media members and bloggers are all people and it’s up to you to make the connection.

Press Release 30

Press Release Social Networking Industry Blogger 30

Jeff Esposito

JANUARY 21, 2014

Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. These top three channels are far more engaging to their audience than old channels like press release sites, print sources and annual reports. 7. Highest Quality Content.

Trends 20

Trends Content Marketing Press Release 20