Direct Marketing Observations

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The Social Media Press Box

Direct Marketing Observations

According to ESPN the Indians have established a 10-seat section in left field for bloggers and social media users in an effort to engage fans and further the Indians’ brand in the social media space. It’s called the Tribe Social Deck. Hmmm… I think I like the idea. This could be a problem.

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How are you going to monetize that?

Direct Marketing Observations

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. You don’t send emails to say Hi.